You’re the entire social media marketing team. Now what?

You are not looking to hire a social media company. And you’re definitely not interested in reading about the 50+ questions we think you should ask if you were. Why?

Because you are your company’s social media marketing team. Whether you fought for this assignment (are you insane?) or your boss simply plopped you into the role, being the front person for your company’s social media success or failure can be a little daunting. Especially if you’re not sure where to start and your boss expected 10,000 new followers by yesterday.

If this sounds like you and if you’ve been appointed to the role of social media marketing team (because, really, why would that ever require more than one person?) below is a checklist to help talk you off the ledge and on to social media victory.

1. Understand the company’s social media goals.

You’ve been put in charge of managing your company’s social media efforts. Great, but why? What is it your company is trying to achieve through its social media activity? Is it increased brand recognition? Links? Search traffic for new keyword opportunities? Improving sentiment?