Your Monday morning update on the News Corp. PR meltdown
The major players take to their corners (with PR help); the conditions Edelman allegedly set before working with News Corp.; News of the World reporters scramble for PR jobs; and more.
The major players in the News Corp. hacking scandal are shoring up their PR defenses.
Murdoch is reportedly working with Steven Rubenstein, the PR guy who helped David Letterman salvage his reputation following an adultery scandal.
Rebekah Brooks, the ousted ex-editor of News of the World, has hired Bell Pottinger chairman David Wilson to handle media.
While News Corp. in the U.K. tapped Edelman, the company’s U.S. properties are “looking for outside reinforcements in investor relations, policy relations, and public relations to help handle the impact of the scandal domestically,” according to the News Corp.-owned Wall Street Journal.
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