Yes, there is an app for that — but now what?

About 35 percent of U.S. adults have software applications on their phones, reports a new study by the Pew Research Center. As smart phones become increasingly popular, how are you thinking about these as a communication/marketing component of your branding? And once you have the right apps, what’s next? Read the full results of this report, The Rise of Apps Culture . — Allan Schoenberg