Writing your crisis comms playbook: Free guide reveals key techniques

Wherever it begins, key to a successful response is preparation.

That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. Learn how in this free guide from Nasdaq Corporate Solutions and Ragan Communications.

The guide, “How to Build a World-Class Crisis Communications Playbook,” details how to build a crisis response team, anticipate incidents you may face and rehearse for crises. The free guide is available for download here.

“In today’s world,” says Richard B. “Rick” Goins, director of global communications for McDermott International, “there’s such a need for immediacy, you can get out in front of yourself if you don’t have a good playbook in hand.”