Why you should lead with values in COVID-19 crisis
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”
From around the world, there are a myriad of public health organizations, medical experts and others providing guidance for event planners, businesses, educational institutions and leisure travelers. The misinformation about COVID-19 and the political rhetoric is traveling just as fast – perhaps faster – than accurate information.
With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon. For most companies and organizations, the facts and figures should be secondary to values-based messaging.
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