Why you should ensure your leaders have headshots
Most PR pros don’t expect a scandal to break involving their executive or client, but you never know when reporters will cover a crisis involving your organization. Here’s how a picture might help.
Goldstone helped broker a key meeting between Donald Trump Jr. and a Russian lawyer during the campaign, the details of which came to light this week. Unsurprisingly, Goldstone is now the subject of scrutiny by members of the news media, as he was last night on MSNBC’s ” All In with Chris Hayes.”
The photo selection of Goldstone used in MSNBC’s graphic caught my eye. It’s a spectacularly unflattering photo. One could dismiss the choice as liberal bias, but the photos of the other two men are far more flattering.
Though the photo selection was cruel—and probably gratuitously so—I could there be more at play?
To see what other images were publicly available, I visited Goldstone’s business website, Oui 2 Entertainment. The site displays Goldstone’s bio but not a headshot.
Even if it MSNBC’s producers wanted to, they would have been unable to select a more flattering headshot from Goldstone’s own digital property.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
