Why marketers should embrace the ‘less is more’ mentality
For marketers, there can be too much of a good thing. Here’s how to narrow your focus and spend your money on the projects that matter.
Music legend Yngwie Malmsteen isn’t a fan of the phrase “less is more.”
In a 2011 documentary Metal Evolution, the guitar impresario, known for his over-the-top riffs, shares his feelings about the advice he sometimes gets to tone it down: “Less is more? How can that be? How can less be more? It’s impossible. More is more.”
“More is more.” Who can argue with that?
More vacations, more wine and more puppies might be the stuff of dreams, but if you’re a marketer, “more is more” is a poor strategy. More leads—if they’re the wrong leads—can do more harm than good.
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