Why less is more on social media

This article originally appeared on PR Daily in November of 2017.

Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities.

With this in mind, it’s no wonder that 92 percent of marketers say that social media is important to their business. However, since there are so many ways that you can use social media every day, it’s easy for social media marketing to become unfocused. Instead of benefitting your customers, excessive social media usage can detract from more urgent revenue-generating activities.

Social media is crucial for generating awareness, but a business cannot survive on awareness alone. It also needs sales. If you’re spreading yourself too thin with your social media activities and your business is suffering, it may be time to explore a minimalist approach to social media.