Why guest posting is still alive and well
Though Google declared it dead a year ago, guest posting to blogs can still do a lot of good for marketers and brand managers.
Guest posting remains one of the most important content marketing strategies, even after it was declared dead by Matt Cutts back in January 2014. Though his post caused a shockwave among marketers, guest posting continues to help brands in growing blog readerships as well as in improving their search engine rankings.
Therefore, every marketer should make this a part of their toolbox for successful content creation that ranks and converts.
Guest posting, as the name suggests, is writing and publishing content on a third-party blog or website as a guest author. Done correctly, guest posting is a great way to find and connect with new readers. You build your brand reputation by creating a strong endorsement for your business.
Related: Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business
The components of classic branding strategies include seven major elements: mission, vision, identity, value, integrity, strategy and marketing.
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