Why content marketers must be active on social media

At one time or another, most of us have struggled with social media.

Whether you’re stuck figuring out what to say, how to say it or where to post it, the ins and outs of social media can be overwhelming, expensive and time-consuming. However, if you’re practicing content marketing, social media must be part of your strategy.

Why build your social media presence?

The success of your content marketing strategy depends on how well you’re able to get what you’ve created in front of the right people at the right time.

Social media remains one of the most powerful and cost-effective ways to distribute content. Not only does your content boost your social presence by giving you something engaging to talk about, but your social presence boosts your content by giving you a solid set of channels through which you can share those messages.

An active social media presence does the following:

Ellen DeGeneres is a great example of using social to humanize a brand. Sure, she posts about her show, her clothing brand and the different causes she supports, but she also shares videos of cute kids making messes and posts hilarious pictures of herself photoshopped as Wonder Woman.