Why and how you should be using pop-ups
Yes, they’re obnoxious—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.
How do you feel about pop-ups—those annoying little forms that pop up and obstruct your view on websites?
You think they’re annoying, I think they’re annoying, but out there in the real world, they’re incredibly effective.
Case in point: Colleague Laura Petrolino recalls that while doing research for a blog post, she clicked over to an article on Playboy.
A pop-up flashed on the screen:
Do you read the articles? Of course you read the articles! Here’s a free t-shirt that says, ‘I read it for the articles.’
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