Why and how Trek Bicycles launched a powerful podcast
The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers.
A bicycle manufacturer has many fascinating stories to tell.
The cycling community is deeply engaged, both in the sport and recreational activities, and consumers have many exciting and fabulous stories to share about their relationship with the company and its products.
That’s why Trek decided to launch a podcast to highlight those stories and further engage an audience that loves its product and wants to connect with other enthusiasts.
Eric Bjorling, brand director for Trek Bicycle, says that goal was to share unique stories using the rapidly growing content channel.
“With the podcast, we’re looking to uncover cycling’s unexpected stories that the widest range of people possible will find interesting and inspiring,” he explains. “The content is unique, in that we’re not just delving into the typical stuff that’s super-technical; we’re offering content that’s fun and engaging for anybody.”
Episodes feature stories from cycling experts and famous athletes in other sports, all centered around their life experience with bicycles.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
