Closing the Gap: How separating social media and PR creates brand risk
All too often, public relations and social media aren’t connected in the organizational structure.
Social media managers have evolved as an extension of marketing and branding departments—but as media narratives have come to live and die on social media platforms, PR must be involved. The latest report from the PR Daily Leadership Network speaks to leaders from across the industry about their challenges in connecting social media with PR objectives.
Experts and working PR pros share tips and tactics, including:
- How to prioritize social media sharing in media pitching
- How to integrate social media and PR teams
- Practical strategies for closing the PR/social media gap
- Why no one should “own” social media
- And more
Download your copy of the executive summary of this report and start improving the workflow between PR and social media now.
