6 steps to crafting an internal social media plan

The power of social media cannot be denied.

It enables organizations to share their stories, engage with customers and build a presence. Employees can be your brand’s best ambassadors, and communications professionals must take the lead in helping them to navigate social media. Take just six steps to craft a comprehensive social media plan to ensure success.

This guide will help you to:

• Determine which social media platforms suit your organization and employees
• Communicate to executives why internal social media is important
• Design a social media policy that aligns with your organization’s culture

I want this guide.