White House launches Twitter handle to introduce Obama’s SCOTUS nominee
Many Americans watched the president’s nomination of Merrick Garland on TV. Others followed the decision on social media. Here’s how account managers chose to engage.
Since its debut Wednesday morning, the Twitter handle @scotusnom has gained more than 24,000 followers and counting.
President Barack Obama faced millions of eager Americans today when he nominated Merrick Garland to replace the late Justice Antonin Scalia on the U.S. Supreme Court.
Behind the digital scenes, however, White House social media managers were hard at work introducing Garland on Twitter following the announcement.
The Twittersphere welcomed @scotusnom similarly to how many users welcomed @POTUS and @FLOTUS when the White House established those accounts to extend its digital reach. RELATED: 11 Essentials for a Stellar Online Newsroom.
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