When internal communication (or the lack there of) fouls up PR

Picture this. Big Company hires you to promote a new product. You write a press release, get approval from Big Company’s chief marketing officer, start pre-pitching media outlets and then put the press release on the wire. The New York Times does a story, which Big Company’s CEO sees. The CEO hates it. Why? “It is a total lack (or at least an extremely dysfunctional channel) of communication within [Big Company’s] management team,” Ryan Greives, of the firm BLASTMedia, wrote…