WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

Good morning, communicators:

Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey.

https://www.facebook.com/TheEnclaveatRoundRockSeniorLiving/videos/652315845592481/

The virtual session was completed through a video chat and shared on Facebook Live. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis.

Here are today’s top stories:

The Facebook-owned app announced it was limiting its forwarding feature, so messages could only be shared to one chat at a time. Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19.

In a blog post, WhatsApp wrote:

As a private messaging service, we’ve taken several steps over the years to help keep conversations intimate. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time.