What is a brand’s recovery time after a social media disaster?
A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.
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Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.
The results are compiled in the infographic below.
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