WarnerMedia’s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Hello, communicators:
Many organizations are grappling with their responses to continuing protests as consumers call upon brands to take stands—and call out those that are insincere.
Washington City Paper’s food editor, Laura Hayes, reminded communicators that taking a stand doesn’t mix with marketing messages:
Dear restaurants: If your "Dear customer, Black Lives Matter" email ALSO includes marketing details about your latest tasting menu or your natural wine offerings you shouldn't have sent the email in the first place.
— Laura Hayes 🍣 (@LauraHayesDC) June 4, 2020
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