Valuable content, not numbers, matters most with social media

“Too much fluff and not enough valuable content” is a serious problem with social media these days, Christine Perkett wrote on the PerketPRsuasion blog. “I have over 10,000 followers on Twitter today but I wouldn’t tout those numbers as the value in a new business pitch,” she blogged. “Rather, I would tout that I know how to identify and communicate with the specific followers within that number that would matter to the prospect.”