Using visuals to hook customers

Vistaprint Corporate has created an infographic to help you hook customers with memorable visuals. Way beyond mere aesthetics, your branding visuals have the potential to win over hearts (and heads). The graphic cites research showing that positive brand interactions activate the part of the brain associated with reward and self-identification, and even release the same chemical linked to personal trust.

To create this connection with potential clients, Vistaprint Corporate advises “catching their eye” with color, control and consistency. They claim nearly “90 percent of immediate judgements of a brand’s visual identity can be attributed to color alone.” Apologies in advance if your color scheme features orange, yellow and brown, because consumers apparently view you as “cheap.”

The infographic also recommends you “make it personal” by tailoring your email, direct mail and in-person interactions to the specifications of whomever you’re communicating with. Personalization has been known to increase conversion rates across communication channels.