Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

Good morning, PR pros.

 PepsiCo promised U.S. consumers a free can of Pepsi Zero Sugar if either team’s final score in Super Bowl LIV ends with a zero. The stunt is to promote Pepsi’s “newly desgined can.”

New matte black Pepsi Zero Sugar can

Image courtesy of PepsiCo.

Here are today’s top stories:

The social media platform suspended Grindr from using its advertising network following a report by the Norwegian Consumer Council asserting the app was one of several that shared users’ data with marketers. The report said spreading user data (including location, political views, sexual orientation and more) violates privacy laws in Europe as well as in states such as California.

Why you should care: Don’t wait until you’re forced to comply with regulations and laws to practice transparent data-gathering and use strategies. At the least, you could destroy consumers’ trust; worse still, you could be banned from advertising channels and have to pay fines.