Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
Hello, communicators:
Pedigree is offering what it promises to be “the best Zoom meeting you have all day” with its new campaign called “Zoom Dogs.” People can virtually meet shelter dogs, ask questions and adopt them online through participating shelters (currently, Pedigree is partnering with Nashville Humane Association):
The live video calls have also been posted to Pedigree’s Facebook page, attracting additional views and engagement:
https://www.facebook.com/Pedigree/videos/676005803186029
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
