Twitter exchange between MoonPie and Wendy’s grabs kudos
Many consumers tuned in to watch a friendly exchange of compliments, visuals and brand mottos between the two food companies.
Wendy’s—and consumers—were over the moon (pie) after a recent conversation between two brands’ social media teams.
On Wednesday, MoonPie kicked off the interaction with this tweet:
.@Wendys I think you are very pretty
— MoonPie (@MoonPie) January 24, 2018
Wendy’s—which has a reputation for endearing millennial consumers by dishing up snark as well as its burgers—responded in kind:
Thanks MoonPie! You’re such a snack!
— Wendy’s (@Wendys) January 24, 2018
The interaction continued, with consumers tuning in to like, comment and retweet the posts:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.