Twitter erupts in snark over ‘IHOb’s’ name change
The restaurant chain is promoting a new line of burgers on its menu but insists that the adopted moniker is not permanent.
You probably don’t think of hamburgers when going out for breakfast, but the restaurant formerly known as the International House of Pancakes wants to change that.
On Monday, IHOP announced that the letter in its new name, “IHOb,” stands for “burgers.” The chain kept social media users guessing for a week before it revealed the news.
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y
— IHOb (@IHOb) June 11, 2018
IHOP issued a press release, which included lengthy corporate quotes such as this:
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