Training custom GPTs for executive comms

Nailing a principal’s voice can be one of the trickiest parts of speechwriting.

But it’s also one of the things that AI can most help with. They thrive on finding patterns and replicating them, which is exactly what you want when you’re trying to sound like another person.

To do that, you’ll need a custom GPT. These are, as the name implies, native to ChatGPT and allow you to train a bot on the past writings, speeches and other content created by your executive in order to create new pieces that accurately recreate in their voice.

It’s important to stress, as with all generative AI, that what you get from even the smartest bot will only be a first draft that an actual person will need to heavily edit.

“Your goal with gen AI is not a perfect piece of content,” said Rowan Toffoli, executive communications – lead social media writer at Lockheed Martin during PR Daily’s recent Media Relations Conference.  “We are not, and these tools are not, in a place where you should be using the output verbatim. Your goal is to get to a workable first draft quickly so that you can easily edit for final voice, tone, thought leadership and messaging. Putting the work in upfront by creating a custom GPT saves you time in the content creation process.”