The true value of a newswire service
With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards.
Like most things in PR, newswire services continue to adapt along with the changing media landscape. Issuing a release via BusinessWire, PRNewswire or another service used to be a must, using newswire services to amplify company news is now most certainly optional.
A newswire is a press release distribution service that shares your release to a network of general newsroom email addresses (newsroom@publication.com), as well as press release sections of publications online. These sections aren’t as widely read as the homepage of the website. Depending upon which distribution you select (which we will get to in a bit), the release could be distributed to anything from a local newsroom to a technology-specific newsroom.
The two most widely-used, respected and trustworthy wire services are BusinessWire and PRNewswire.
What are the benefits of using a newswire?
One of the biggest benefits of using a newswire is that it gives your company a search engine result. Particularly if you are in a hiring or fundraising phase, an online index of company news can show momentum to potential investors, employees or partners. (Note: Newswire postings will show on the News page of Google when first published, but they won’t stay there forever).
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