The reliability factor: 3 tips for maintaining your reputation
The PR world values a communicator’s ability to meet a deadline. When it comes to keeping clients happy—and your status as a trusted professional solid—here are a few tips to follow.
In PR, becoming a trusted resource is an important step in your career as a communicator.
The key to establishing trust between your personal brand and the consumer lies in your ability to deliver a consistent experience to clients, journalists and other key players.
For years, we’ve watched organizations struggle with trust issues, and we’ve seen influential brands lose public confidence.
As a communicator, you are expected to provide credible, accurate and transparent information. To build trust, keep your communication strategy consistent and deliver on time.
Consider these three tips to maintain your reputation as a trusted resource.
1. Understand the time factor thoroughly. Don’t take on an assignment if you can’t work the project into your already busy schedule. Regardless of how small the assignment appears to be, it’s better to decline graciously than miss a deadline because of an overloaded schedule.
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