The best messaging stems from cross-company collaboration

An effective communications strategy is one that reflects the overall goals and values of the organization. The best way to do that is to work closely with a range of in-house stakeholders – from the marketing team to the HR department, even IT – to craft a messaging approach that will work well to reach the full spectrum of potential audience types.

“Put (a) cadence of communication together so that you don’t either spend time stepping on each other’s activities and diluting the impact, or you don’t leave large gaps in what you’re doing,” said Brian Brockman, VP of communications for Nissan Motor Corp., U.S. and Canada.

Brockman spoke at a recent Ragan Communications panel on employee experience. While the nearly 40-minute conversation leaned into internal comms, the three panelists made a point to highlight the importance of working together to craft a cohesive cross-functional strategy that includes public relations.