The benefits of a digital newsroom vs. a Google Drive
When the story is big, you need to be organized.
When you have a big story coming — a really big story — you probably spend months prepping the pitch, video and photo assets, and all the other bells and whistles you need to make your story shine.
But once you have them all assembled, what do you do with them? Just chuck them into a Dropbox or a Google Drive?
There’s a better way.
In PR Daily’s Media Relations Conference, held in June, Matthew Libassi, public relations and speakers bureau manager with Northwell Health, and Lisa Arledge Powell, founder and CEO of MediaSource, shared their experiences with breaking a massive story: a breakthrough that allowed a paralyzed man to feel and move parts of his body.
They knew this story was going to be international news and began preparing a full year in advance, working with internal partners to generate the content they would need, including filming some of the remarkable moments in the patient’s journey.
Because they had so many materials, they needed one organized place for journalists to access all that content.
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