The 3 Cs of powerful content

Whether you’re writing a new blog post, bylined article, or a speech, follow the three Cs and you’ll have the magic formula to engage your audience.

Be clear.

Clarity is a beautiful thing. If you are confused when you write, you can’t expect people to follow along with you. Before you begin to write, jot down your purpose and main message. Consider your theme and a real-life example to include that helps bring your message home.

Be concise.

I’m convinced our entire society has Attention Deficit Disorder. We’re bombarded with information, images, and messages—most of which we didn’t ask for and are irrelevant to us. Getting people’s attention and keeping it is a challenge. Especially when it’s the written word. That’s why it’s critical to write with precision.