Game of Thrones Archives

Ragan Insider | Steven Seggie

How marketers fell short with ‘Game of Thrones’ activations

The hit TV show set staggering viewership records with its finale and many brand managers tried to take advantage of the global phenomenon. Were the attempts successful?

Ragan Insider | Beki Winchel

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros.

Ragan Insider | Taylor Gallagher

5 PR lessons from ‘Game of Thrones’

As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.

Posts Tagged ‘Game of Thrones’