Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged?
Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.
As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Here’s how Instagram is leading the way.
The online giant says it believes companies could still monitor a campaign’s efficacy without harvesting vast quantities of data about individual shoppers.
Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices.
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards to share your expertise. Your last chance to enter is May 3.
Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire.
With more opportunities and channels for interacting with customers than ever before, marketers must focus on making those interactions valuable for their audience.
The company’s shift is intended to foster collaboration with other apps to take on Facebook and Instagram. Will the moves generate new ad dollars?
How can your organization use social media to attract customers and develop a strong brand position? Try these approaches.
There are plenty of tools that can improve your online efforts, but which ones are the best fit to help you achieve your goals? This guide can help you decide.
Email marketing is alive and well, but don’t skimp on SEO or forget to make paid search a priority. Consult this guide to find out which avenues are beneficial for marketers.
The livestreaming site attracts a young, largely male demographic, and top players can be potent influencers. Check out how your company might tap into this ardent audience.
For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. Consider these helpful tips.
