The importance of civility for brand reputation in 2020
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
Amid rising climate change concerns, some activists are pushing the industry to avoid rehabilitating the image of fossil fuel producers. Recent investor activity from Exxon reveals the stakes in play.
Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores.
A blockbuster Reuters report says Johnson & Johnson has long hidden knowledge that its talc contained the carcinogen. The company rejects the findings as it takes heavy stock losses.