Sweden’s Burger King trolls McDonald’s after trademark loss
The country’s fast-food chain locations unveiled a new menu that makes fun of its competitor’s Big Mac. Burger King’s chief said it was ‘too much fun for [them] to stay away.’
Burger King’s menu in Sweden might sound familiar: The chain is poking fun at McDonald’s iconic sandwich.
The fast-food chain revealed a new menu line, which includes the following:
It also released a video of customers ordering the tongue-in-cheek items:
https://youtu.be/rSiIv-J0mpo
The marketing stunt was made possible after McDonald’s lost its trademark case against an Irish fast-food chain, opening its “Big Mac” for general use in the European Union.
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Tags: Burger King, marketing stunt, McDonald's, PR stunt
