Survey: Social media press releases work—outside the U.S., at least

The recent survey of global bloggers by PR firm Text 100 has found, among other things, that the social media press release works. “In the past year,” social media expert Shel Holtz blogged, “26 percent of Asia-Pacific bloggers have used the various pieces of a social media release, while 15 percent of European bloggers have tapped into these assets. None in the U.S. had, but Text 100 attributes this to a small survey sample of U.S.-based bloggers.”