Study: Twitter followers more valuable than Facebook fans

Not sure which social media channel to pour your marketing dollars and time? A recent Forrester study found that — while it’s difficult to quantify Facebooks fans and Twitter followers with an absolute value — Twitter followers are “more likely to buy from brands they follow (37 percent vs. 21 percent) and recommend brands to friends (33 percent vs. 21 percent),” reported Forbes . “These two factors are the yardsticks by which many social media branding campaigns are m…