Study: Teens in Europe embrace 20th century media
Despite the opinion of one teenage intern at Morgan Stanley’s London office last summer — whose opinion of modern media caused quite a stir among banking types — a study by Forrester Research has found that teens in Europe enjoy their traditional media platforms — well, TV, at least. “The results, published this month, portray a generation that, in some ways, is more traditional than some media executives might fear,” The New York Times reported.
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