Study: Social media users prefer human voices to corporate-speak
A study by the Missouri School of Journalism suggests your company should communicate online using a human face and voice, not an organizational one.
Researchers at the Missouri School of Journalism say that companies and nonprofits have more success online when they use a human voice to communicate, instead of an organizational one.
According to Science Blog, the study showed participants mock social media websites of large, pre-existing for-profit and nonprofit organizations, which included user comments and responses. On some sites, the name and picture of a person from the organization were included with online comments, while other sites “only included an organizational presence” with no name or picture.
Science Blog continued:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
