Study: Shoppers rank America’s most trusted brands
Close to 40,000 U.S. consumers weighed in on their go-to products. From health and beauty to food and beverage, here are this year’s results.
Walking into any big-box or grocery store can be overwhelming.
With so many brands vying for shelf space, consumer confidence is essential, and can often mean the difference between success and failure.
If you’re uncertain about a retailer’s reliability, firms like BrandSpark International can help. The organization released this year’s “Most Trusted Awards,” which is compiled using feedback from nearly 40,000 shoppers. RELATED: Utilities communicators: Win hearts and minds in your community and within your organization.
The 2016 list takes a look at consumer packaged goods in more than 100 categories.
Here are the top-rated CPG brands:
America’s 2016 Most Trusted – Food & Beverage Brands
Category
BRAND
Baking
Betty Crocker
Bread*
Wonder Bread
Butter
Land O’ Lakes
Cereal
Kellogg’s
Cheese
Kraft
Chocolate
Hershey’s
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