Study reveals which news stories are most profitable for advertisers

Readers love to click on stories about celebrity scandals — Lindsay Lohan’s drug abuse, Brett Favre’s manhood, Bristol Palin’s “dance” moves. But it turns out those stories are lousy revenue generators for online advertisers. A study by Perfect Market, a company that helps make newspaper websites more profitable, found that the “most profitable articles were the ones readers were most engaged with,” reports The New York Times . “Topics like unemployme…