Study finds fast food logos make people less happy
People seem to take the ‘fast’ part of the nomenclature to heart. When they see the symbols of fast food, they can’t seem to savor things.
In the first experiment, 285 participants filled out a survey on their own propensity to savor pleasant experiences, and researchers measured their answers against the concentration of fast food restaurants in their neighborhood. The second experiment tested 257 participants’ reactions to an image of natural beauty, after having been primed with a visual cue of fast food. The third measured 122 participants’ reactions to a harmonious melody, after having been primed with a fast food symbol.
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