Study: Block execs from product launches and make more money

If you want a successful product launch, keep senior management out of the creative process. Why? They stifle creativity. The Nielsen Company conducted a first-of-its-kind survey about the involvement of senior management and new product revenues. Thirty large consumer packaged goods companies in the U.S. were polled. According to Progressive Grocer , companies that can keep top leaders at bay and stick with other best innovation practices derive, on average, 650 percent more revenue from new products co…