VIRTUAL
WORKSHOP
SEO Bootcamp: A Communicator’s Primer on All Things SEO
Any communicator with an eye toward SEO knows keywords are important, but are they the most important aspect when getting started with SEO? With so many abbreviations flying around like UX/UI, BERT, EAT, and so many more, it can feel overwhelming to know exactly what to focus on.
Join us on June 28 for this SEO Bootcamp with Rachel Vandernick, trainer and founder of The Vander Group, as she takes you on a journey to make the most of contemporary SEO practices and learn how to prioritize your website investments. Plus, you’ll hear first-hand on how comms pros like you are optimizing their SEO strategies.
Top 4 things you’ll learn in this bootcamp:
- Important questions: What you need to ask yourself before even getting started
- How to problem solve: Technical issues to avoid early and fix quickly
- The importance of planning: Why planning for updates is just as important as getting started.
- Valuable techniques: Trend sourcing, differences in key copy types, and how the user’s journey plays into all of it
Top 5 reasons to attend this workshop
- You’ll listen to and interact with some of the nation’s top communications experts.
- You’ll receive all presentations and handouts.
- You’ll get access to an on-demand recording of the event for twelve months.
- You’re guaranteed extensive, how-to instruction that you can use immediately.
- You can attend this immersive session without having to leave your desk.
TRAINER
Rachel Vandernick is the founder and lead consultant of The Vander Group, a digital marketing company for internet-obsessed brands. She has spent the last decade working with medium-to-large tourism, beauty/retail, ecommerce and food/beverage brands globally. As a consultant, she specializes in helping consumer-facing brands build profitable and scalable digital marketing channels including paid (PPC) and organic search (SEO), paid social and influencer activations. She is a frequent conference speaker on special topics in SEO and writes regularly for industry publications including Search Engine Journal and Moz.
MODERATOR
Joyceann Garippa is the head of content at Ragan Communications where she oversees the content direction of Ragan.com, PR Daily and Ragan’s Workplace Wellness, as well as Ragan’s Communications Leadership Council (CLC) and PR Daily Leadership Network (PRLN). She also leads Ragan’s conference team, which creates strategic programming for conferences (live and virtual), workshops, bootcamps and webinars for Ragan’s vast audience of internal communications, external communications, wellness professionals and human resources.
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Brand Journalism • Writing & Editing • Executive Communications • Media Relations • Marketing • Content Marketing • Strategic Communications • Digital Marketing • Community Relations • Storytelling • Public Relations
| Early Bird Rates (Until 06/14/22) |
Regular Rates | |
|---|---|---|
| Registration | $499 | $575 |
| Ragan Insider Registration | $399 | $475 |
| Nonprofit Registration | $349 | $425 |
Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com
Registration
For questions related to event registrations, please contact:
Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com
Sponsorship
If you’re interested in sponsoring this event, please contact:
Hannah Lavelle
sponsorship@ragan.com
Program
For information on programming and speakers please contact:
Joyceann Garippa
Director of Content & Programming
joyceanng@ragan.com
PRESENTED BY:
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