Media Relations Conference June 5-6, 2024 | Washington, D.C.

DON'T MISS THE EXCITEMENT
Score more coverage • Navigate the changing media landscape • Develop winning pitches • Craft compelling stories • Combat disinformation • Manage crises • Increase reach and ROI

Are you fighting to stay relevant and recognized in today’s rapidly evolving media landscape? The flurry of new media channels, shuttered outlets and always-shifting social media platforms can make it more challenging than ever to earn attention in today’s diminishing news spaces — especially when coverage seems dominated by topics such as AI or the election cycle.

Join us June 5-6 for PR Daily’s Media Relations Conference to cut through the clutter and confusion. You’ll be hosted at the iconic National Press Club in Washington, D.C., for an event guaranteed to guide you through these challenges — and help you successfully turn heads and earn headlines for your brand, news, execs or story. You’ll leave equipped with the strategies, insights and skills needed to tackle challenges and keep your media relations game strong.

From interactive pitch sessions and deep dives on the latest AI tools to discussions about new strategies to counter dis- and misinformation while leveling up your press releases and storytelling prowess, our media mavens, PR execs and instructors will arm you with all you need to succeed.

REGISTER NOW

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Register today! Don’t miss this opportunity to:

  • Build buzz for your brand.
  • Access exclusive lineups and resources.
  • Stay ahead of the curve in today’s fast-paced media landscape.

FEATURED SPEAKERS

KEYNOTER
National Press Secretary and Bestselling Author of “A Place for Us”
Human Rights Campaign
Read bio
KEYNOTER
Former Communications Director
The Obama Foundation
Read bio

AGENDA

Workshops: June 5, 2024
7:30 a.m.
Registration Opens & Networking Breakfast
8:00 a.m.-12:00 p.m.
Certificate Course
Visual Storytelling

Separate ticket required.

Register for our in-person certificate series to take your storytelling skills to the next level for your brand, media pitches and campaigns. This visual storytelling course is the ultimate cheat code to a successful content strategy. You’ll get equipped with all the tools you need to bring your work to life, and learn how to match your content with the perfect platforms, how to create charts and graphs for complex stories, and how to partner with AI to cut your ideation time in half. You’ll leave this 4-hour course with a Visual Storytelling Certificate from PR Daily.

8:00-9:00 a.m. Visual Alchemy 101

Visual storytelling adds a level of engagement that goes beyond wordcraft and makes complex content easier to understand, captures attention and inspires action. We’ll review the foundational elements of storytelling, and then dive into the top social media platforms and discuss how to select the appropriate place for your message. Together, we’ll explore:

  • Fundamentals: Review the cornerstones of effective storytelling that make narratives unforgettable.
  • The do’s and don’ts: Best practices and key insights for creating engaging stories, compelling imagery and brand experiences.
  • Platforms of the digital ecosystem: We’ll evaluate the audiences that live on each of the social media platforms, and their evolving stories, including TikTok, Twitter/X, Meta, and LinkedIn.
  • PESO media integration: Easy and efficient ways to incorporate visual storytelling across various media channels that span paid, earned, shared, and owned.
  • Evergreen examples: Successful case studies from agencies big and small, sure to inspire.

9:00-9:15 a.m.  Brand Story Mapping

In this interactive workshop, you’ll pair up with someone new and audit all the platforms where your brand lives and then pair with the types of storytelling you’re trying to develop for each channel. Think about what tools you would implement to bring your visual stories to life. Write it all down and then we’ll share.

9:15-9:30 a.m. Bathroom Break

 9:30-10:30 a.m. Storytelling on a Shoestring: Mastering Canva and Adobe Spark

We’ll explore how you can easily incorporate visual elements using tools like Canva and Adobe Spark that are accessible and budget-friendly. By sessions end, you’ll know how to craft visually stunning narratives without compromising your budget constraints. Learn about:

  • Branded content templates: A step-by-step guide on how to use Canva to create better-branded content with media templates, helping to maintain a consistent visual identity.
  • Infographics, illustrations, and more: Ways Adobe Spark and Canva can be used to design engaging visuals sure to make press releases and messaging easier to understand and digest.
  • Animations, image editing, and video: How to develop multimedia content – plus, the image editing skills you need to enhance your stock photographs and graphics.

10:30-10:45 a.m. Mini Workshop

Your turn! What better way to learn something than to try it out for yourself? Try your hand at making existing content or a piece of content from scratch more engaging with infographics, illustrations or photos.

10:45-11 a.m. Recharge Rendezvous

11:00-11:45 a.m. Storytelling with AI

Learn about the AI tools that will make your life easier, save you critical time, and improve your creative process. The hands-on demonstrations will help familiarize you with AI tools and equip you with practical skills needed to integrate them seamlessly into your creative workflow. We’ll discuss:

  • Ideation Assistance: Explore AI-powered brainstorming tools designed to spark creative ideas and streamline the ideation process.
  • Writing Enhancement: Partner with advanced writing assistants powered by AI, such as ChatGPT, to refine your storytelling and elevate the quality of your prose.
  • AI-Powered Proofreading: AI-driven proofreading tools to identify and correct grammar, punctuation, and spelling errors efficiently.
  • Video Creation Platforms: Discover innovative AI-driven video creation platforms like Lumen5 and Adobe Sensei, helping you to produce captivating visual narratives effortlessly.
  • Case Studies and Examples: Watch and analyze successful video storytelling case studies, unpack what made them impactful, and apply those principles to your projects.
  • Hands-On Demonstrations: Engage in interactive demonstrations to gain practical experience navigating the AI landscape for storytelling, empowering you to integrate these tools seamlessly into your creative workflow.

11:45 a.m.-12 p.m. Content Strategy and Execution

Review what you’ve learned and what are your next steps as content creators. How will your strategies change or what new tools have been added to the toolkit? In this interactive Q&A session, We’ll discuss:

  • Tools, tips & techniques: Storytelling success stories with the three T’s at top of mind.
  • What’s next: How to take your newfound skills and implement them strategically, so you don’t overwhelm platforms (or yourself) and your messaging still gets across.
  • Audience top takeaways: Share your top takeaways with the group, and discuss what tools or strategies you plan to implement to elevate your storytelling.

 

AI Strategist and Consultant
Johns Hopkins University
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Storytelling Instructor
Read bio
Associate Director of Film and Video
The Nature Conservancy
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All-Access Pass Workshops
12:30-1:30 p.m.
Workshop
Measurement and Data-Driven Media Relations

It’s critical to quantify how media relations efforts contribute to a business or organization’s objectives, whether those goals are driving sales or improving visibility. Join us as we unlock the secrets to effective measurement strategies that are meaningful and achievable. You’ll learn:

  • SMART Media Relations Frameworks: How to define and deliver specific, measurable, achievable, relevant, and time-bound objectives for your media relations goals that contribute to the overall mission and values of your organization.
  • Definitions: A deep dive into key KPIs you should watch—and how to you can affect them—including share of voice, earned media value, message pull-through, media quality score, return on engagement and return on impressions. Plus, how to identify the metrics that matter to your specific industry via competitive analysis.
  • Sentiment Analysis: How to tap into AI to measure the polarity and intensity of media coverage, as well as identify shifts over time, to help you understand how your brand is perceived and portrayed by the media.
  • Visualizing Success: How to analyze media coverage—and build dashboards that communicate data successfully and effectively to C-suite.
  • Review, Revise, Renew: How to calculate message resonance, review stakeholder and customer feedback via surveys, adjust messaging for media challenges, and set industry benchmarks for comparison.
Director of Corporate Communications
Institute of International Finance
Read bio
1:45-2:45 p.m.
Workshop
Crisis and Reputation Management

Your crisis plan begins today. In this hands-on session, we’ll review a crisis framework against the most pressing challenges of 2024. You’ll learn why careful stress-testing of a response plan—along with media training for key spokespersons and executives—are both critical to a successful crisis response, plus:

  • Anatomy of a Crisis: Real-life case studies on preemptive media relations efforts as well as media relations moments gone very wrong. Plus, actionable takeaways you can include in your own response planning.
  • Media Training Strategies: How to successfully prepare an executive or spokesperson for a critical media tour, including drills on challenging questions, non-verbal communication exercises, and mock interview scenarios.
  • Crisis Assessment: How to quickly gather necessary information to accurately assess the scope, potential impact and key stakeholders for every crisis, including media monitoring media to measure and sentiment surrounding the event.
  • Response Triage: How to prepare for and launch a coordinated, rapid response to any situation.
  • Resolution and Spokesperson Comms: Why the selection of an expert spokesperson, transparency without oversharing, empathy, and a proactive media strategy all play a role in shaping the narrative.
  • Measuring Reputation Impact: The post-crisis metrics for measuring the impact on the organization’s reputation, including media coverage analysis, stakeholder feedback and public sentiment.
Communications Director
Spirit AeroSystems
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Senior Director
APCO
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3:00–4:45 p.m.
Workshop
Interactive Pitch Perfect Session

Media closures, newsroom layoffs, and a shrinking news hole in the face of election coverage and other macro news developments can make it difficult to land a story. Earn headlines by prioritizing authenticity, human-driven stories and fresh perspectives that impress influential media gatekeepers. This workshop will walk you through how to create and improve relationships with journalists, secure media attention and land more pitches.

  • The Structure of the Perfect Pitch: A playbook on how to tailor your pitch, including storytelling techniques, news pegs, how to demonstrate value, who to attach as a potential interviewee and exclusivity—plus, the email templates that work.
  • Understanding the News Cycle: How real-time monitoring and quick pitches on a breaking story can help you land coverage in a noisy and cluttered news media landscape—and how to build a multi-platform strategy for your pitch.
  • Leveraging Tech: How the strategic use of social media, AI, and media lists can enhance targeting and help you personalize your pitches.
  • Brand Journalism: Think like a journalist to craft newsworthy, pre-packaged and timely pitches grounded in the 5Ws+H framework editors love.
  • Interactive Pitch Session: Come prepared with your favorite stories to pitch directly to reporters from major news organizations in this rapid-fire PR Daily Pitch Tank.
Congressional Reporter
The Hill
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Media Relations and Crisis Communications Expert
RCG
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Co-Founder and Senior Partner
RCG
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Multiplatform Politics Reporter
NPR
Read bio
5:00–7:00 p.m.
Attendee Reception

Network with your peers and make new connections during this opening night reception featuring great food and drink.

Conference: June 6, 2024
8:00 a.m.
Registration Opens
8:15-8:45 a.m.
Breakfast Session
AI: Risks and Opportunities for Communicators

There is a lot of buzz about how AI is rapidly transforming the future of the communications industry, and it’s true — AI-powered tools can automate tasks, help draft creative content and analyze data in ways that were previously tedious, manual and resource-intensive. But for comms leaders, AI can do much more than you may realize. It can supercharge strategy, mitigate risk and enhance reputation.

In this 30-minute session we pull back the curtain on how AI works and help you understand how to make AI work for you, exploring:

  • How AI can optimize your messaging, identify white space opportunities and flag emerging risks.
  • Case studies of top companies across industries — from Life Sciences to Tech — are deploying AI end-to-end across the entire storytelling spectrum.
  • Why AI can demonstrate your impact by enabling reputational ROI for the first time.
Head of Reputation Insights
Signal AI
Read bio
8:45-8:50 a.m.
Opening Remarks & Top Trends in Media Relations
8:50-9:15 a.m.
keynote
Finding Our Way Together: Uniters in an Age of Division

The world can feel like a scorched landscape these days — thanks to declining public trust and increasing hyperpolarization. But the only way forward is with courage and conviction, a truth our keynoter knows firsthand. As a survivor of the Pulse Night Club Shooting who went on to create a powerful, thought leadership platform, Brandon Wolf now serves as the national press secretary and senior director of political communications at the Human Rights Campaign. In this inspiring keynote, he’ll outline how we, too, can forge a path forward so we don’t just survive turbulent times, but thrive in them with resilience and authenticity. He’ll share:

  • From Survivor to Change Agent: How Brandon turned tragedy into purpose and became a leading advocate for LGBTQ rights and public safety.
  • Passion, Perseverance and Storytelling: Why we respond to stories of resilience grounded in authenticity and passion — and how to find yours.
  • Thought Leadership Case Study: How to build an authentic, story-based thought leadership platform that the press and public will love.
  • Inform and Inspire: What to expect in the news cycle in the months ahead and how to make your message resonate.
KEYNOTER
National Press Secretary and Bestselling Author of “A Place for Us”
Human Rights Campaign
Read bio
9:20-9:40 a.m.
Beyond the Headline: Mastering the Message Amid Mis/Disinformation

From memes like the $16 McDonald’s meal that went viral amid inflation concerns to erroneous social media messages and even misleading AI-generated Sports Illustrated “articles,” mis/disinformation is becoming increasingly sophisticated—and so should our strategies for countering them before they erupt into PR crises. This session outlines the latest of these threats in today’s complex media landscape and how to counter them. We’ll discuss:

  • Top Threats: The most common types of media mis/disinformation faced by PR teams today—from fake social media accounts and counterfeit products to sham reviews, propaganda, clickbait and even deep fakes.
  • Research and Monitoring: How to research simmering threats using social media monitoring and media listening tools.
  • Prep and Training: How to prepare call centers, media relations teams and other internal partners on what to watch for and how to set the record straight when mis/disinformation breaks.
  • Fact Checking Your Content: Policies, processes and best practices for ensuring all your marketing and PR content is clear, accurate and credible.
  • Clarity and Corrections: When and how to offer timely clarification, corrections and comprehensive background information amidst the fast-paced 24/7 news cycle.
  • AI and the Next Generation of Fakes: How to identify and address highly shareable deepfakes—plus advanced strategies to counter manipulated content.
Lecturer, Journalism & Public Relations Department
California State University, Long Beach
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9:45-10:05 a.m.
AI Insights: Leveraging Custom GPTs for Brand Persona Alignment and Thought Leadership

Media relations professionals are always finding new ways to improve workflows, boost brand presence, and lead in their field. Lockheed Martin is pioneering the use of AI to transform its media strategies. This session outlines how they're developing brand personas, using AI to analyze online sentiment and messaging, and crafting custom GPTs for thought leadership. We’ll cover:

  • Secure, Generative AI: How to use OpenAI’s custom GPTs to safely automate content generation tasks in your voice, generate ideas for pitches, serve as your private data scientist to crunch numbers, and create free-to-use images using the embedded Dall-E functionality.
  • Executive Persona Innovation: Pushing creative boundaries with custom GPTs to reimagine content creation,  engagement strategies and establish thought leadership.
  • Transcript Integration for AI Training: Integrating transcripts from tools like Otter.AI to train AI in executive voices, enabling personalized communication and connection.
  • Brand Persona Alignment: Crafting brand personas to streamline communication across platforms, enhancing social media presence and press release effectiveness.
  • Sentiment Analysis and Key Message Extraction: Leveraging AI to analyze online sources for sentiment and key messaging, providing actionable insights for product milestone coverage and decision-making process.

 

Executive Communications - Lead Social Media Writer
Lockheed Martin
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10:05-10:25 a.m.
Peer-to-Peer Networking Break
10:25-11:10 a.m.
PANEL
Modern Journalists Spill All: How to Navigate the New Landscape

News consumption has evolved radically, shifting from traditional print and TV to podcasts and digital spaces. Nearly 90 percent of U.S. adults say they often or sometimes get news from a smartphone, computer or tablet—and 30 percent say they get some of their news from TikTok. Discover what it takes to break through in this new landscape firsthand from a  journalist, a producer, a podcaster and a content creator. They’ll cover:

  • New Media Players: A deep dive into the new print media (Substack newsletters), the new radio (podcasts) and the new video journalism (TikTok, YouTube, etc.)—and how to score coverage.
  • Relationships First: How to build connections with influential new media journalists—including best ways to friend, follow and DM them on Twitter/X, LinkedIn and beyond.
  • Winning Pitches: Templates for winning email, DM or even in-person pitches—plus the best news pegs, trends, stats, exclusives and multimedia elements to include.
  • Follow-Ups and More: Why it’s important to be available post-pitch to help share out your target new media journalist’s story or post—plus how to help with follow-ups, second-day stories and more.
  • What’s Next: Exciting, new media formats and platforms journalists are experimenting with—and how to be a valuable resource to them as they adjust to emerging tech.
Senior Editor for Video and Special Projects
PBS NewsHour
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National Political Correspondent
POLITICO
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Communications Director
C-SPAN
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11:15-11:50 a.m.
Interactive Session
Getting Press in an Election Year: Promise and Perils of Newsjacking

Attaching your brand to a news event or trendy topic by providing added insight, analysis or sources can bring great rewards—including instant increased visibility and relevance. But the practice can be fraught with risks—especially when sensitive or even tragic topics are involved. Discover how to reap all the benefits and none of the backlash when you join this interactive pitch session, where you’ll test your news judgment and pitch craft on the fly with real headlines ripped from the morning’s papers. Together, we’ll explore:

  • Risks vs Reward: How to safely balance the fickleness of trends, potential insensitivity, bandwagon backlash, sensationalism and other drawbacks against long-term benefits.
  • Monitoring the News Cycle: How to set up automatic new alerts and follow trending hashtags on Twitter/X and TikTok so you’re always ahead of the curve—plus how to evaluate the potential of a breaking news story.
  • Newsjacking Formulas: How to frame your pitch using various news story types depending on target outlet (e.g., analysis, recap, what’s next, behind-the-scenes, etc.)
  • Building Buzz Beyond: How to build longtail visibility for your newsjack placement—including via retargeting, social media campaigns, blog posts, webinars and more.
  • Measuring Success (and Failure): Why it’s crucial to keep your eye on your efforts—plus the KPIs to track to improve your newsjacking pitches in the future.
  • Winners and Losers: Lessons from big-time newsjacking pitches that went viral—plus examples of ill-advised publicity attempts and how to avoid their missteps.
Managing Director of Consumer and International Public Relations
United Airlines
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Associate Director of Purpose and Voice Communications
Chief Executives for Corporate Purpose
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11:50 a.m.-12:50 p.m.
Networking Lunch
12:50-1:10 p.m.
CASE STUDY
Upgrading Static Online Newsrooms to Highly Shareable Social Hubs

Yesterday’s online newsrooms only attracted the press (and even then, in a limited way) —whereas today’s newsrooms transform your announcements into must-view content for the public and media. Join this session to see what it takes to transform your online newsroom into an exciting hub that drives coverage and public awareness with highly-shareable multimedia content that also helps feed your organization’s content funnel, driving engagement on your top social media platforms and beyond.

You’ll learn:

● Assess and Audit: How one organization conducted a content audit to assess strengths, weaknesses and new opportunities for wider reach—so you can do the same.

â—Ź Refined Content Processes: How to build a library of images, video clips and more without breaking the budget or straining resources.

â—Ź Allies and Partners: Why and how to train internal partners, execs and employee advocates to help create valuable thought leadership content to feed into your hub.

● Anatomy of Modern Newsroom: Essential elements to include—from who to contact, social media videos and photos for journalists and others.

● Extending the reach: How to amplify the campaign’s success beyond media; communicating to the C-suite, employee engagement and industry awards

Public Relations and Speakers Bureau Manager
Northwell Health
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Founder and CEO
MediaSource
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1:15-2:00 p.m.
PANEL
Measuring Up with PESO: How Media Relations Pros Can Prove ROI

Successfully measuring your efforts lets you showcase the depth and impact of your hard work—so you can pinpoint new opportunities, improve your messaging strategies and even increase your budget. Yet too many in media relations rely on outdated measurement methods and vanity metrics that fail to integrate paid, earned, shared, owned and social media efforts (PESO)—and therefore struggle to be seen as strategic advisors to leadership. Join three panelists as they break down how they’re making informed, data-driven decisions grounded in evidence—so they can prove their value to the bottom line and improve their PESO performance. We’ll uncover:

  • KPIs Execs Expect: The quantitative and qualitative measurements that leadership most wants to see—from competitive benchmarking against positive coverage to share of voice, website traffic, social media sentiment and even leads/sales growth.
  • Paid Media Impact: How to measure the direct impact of paid advertising on brand awareness, how it can effectively supplement media placement and organic reach, and how to determine the most cost-effective budget allocation plans.
  • Earned Media Analytics: Essential analytics tools to measure the impact of media coverage, plus: how to quickly analyze KPIs like EMV to make data-driven recommendations for improvements.
  • Shared Media Strategies: How to evaluate the effectiveness of your social media campaigns—plus, how to track media coverage’s impact on social.
  • Owned Media Optimization: New ways to monitor and adjust the value of your organization’s original content across your websites, blogs and online newsrooms.
  • Telling the Story: Techniques to present your measurement successes in a way that execs will understand—plus the infographics, dashboards and tools that make it seamless.
  • Benchmarking Best Practices: Real-world examples of how other teams are using measurement to elevate their media relations strategies.
Director of Social Media and Audience Strategy
U.S. Chamber of Commerce
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Communications Leader
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Director of Marketing & Public Relations
Burrell College of Osteopathic Medicine
Read bio
2:00-2:20 p.m.
Peer-to-Peer Networking Break
2:20-2:40 p.m.
Media Training: Transforming Reluctant (or Ego-Driven) Execs into Stellar Spokespeople

Excellent interviews don’t just happen, they take work—and placing an exec at a podium without preparation is a sure recipe for disaster. That’s why PR pros must educate, elevate and empower their organization’s more influential voices with the right media messages and delivery techniques and then deploy them across the right mediums. In this session, you’ll learn about:

  • Selling Media Training: The metrics and competitive comps you need to demonstrate the value of media training to stubborn or resistant leadership.
  • Building Trust: How to develop a rapport with your spokesperson, allowing you to give direct feedback—and how to make your media coaching interactive and learner-friendly.
  • Interview Preparation: Techniques to prepare spokespeople for various types of engagements, from internal events and townhalls to broadcast, digital and even print interviews.
  • Leveraging Thought Leadership: How executive communications can help shape the reputation of your company, articulate brand values, build community and draw interest from potential customers, partners or employees—plus, the best LinkedIn formats.
  • Body Language: What to wear, how to sit and which micro-expressions to be aware of during interviews—and why you should tape your execs during coaching sessions.
  • Delivering Bad News: How to prep execs to field and answer tough questions from the media, analysts and even employees—plus easy hacks to stay on message.
News Director
DC News Now
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2:45-3:25 p.m.
Interactive Session
From Crisis to Confidence: Proven Strategies, Playbook and Insights

Many organizations still believe a crisis won’t happen to them. But crises are inevitable—it’s how you respond that determines whether you survive or thrive when it’s all over. Join this deep dive into a high-profile crisis for a breakdown of what works and what doesn’t when bad news breaks. Then, we’ll critique two lackluster press statements tied to a reorg and reputational issue together—and workshop improvements based on a fresh set of facts and organizational goals. We’ll cover:

  • Practical Crisis Plans: Essential steps for effective crisis communications, from scenario planning to the development of rapid response teams, fact sheets, message templates, holding statements, debriefing templates and more.
  • Tailoring Your Playbook: Insights into crafting a comprehensive crisis management playbook tailored to your organization's needs, audience and most likely scenarios.
  • Social Listening: How to execute an effective social listening strategy so you can spot simmering crises before they erupt on X, Facebook, Instagram, LinkedIn and more.
  • Reputation Monitoring: How to cull and act on real-time insights as crises evolve.
  • AI & Tech: How AI automation is helping comms teams streamline response times and minimize missteps when every moment counts—including employing chatbots and virtual assistants to quickly provide accurate information to concerned audiences.
Owner and CEO
The Partnership
Read bio
3:30-3:55 p.m.
Closing Fireside
Mission Meets Message: Winning Press and the Public with Purpose

At a time when every message counts, Courtney Williams exemplifies how to craft narratives that resonate beyond the noise. As the head of communications for the Obama Foundation, her expertise in blending mission with media is more crucial than ever. She’ll share how to captivate press and public alike with authentic storytelling that inspires action in these charged times. Join us to amplify your reach—and media results—when it matters most. We’ll touch on:

  • Inspiring Action: Examples of how to craft narratives that move people and the press—especially in a news environment dominated by division.
  • Mission Meets Message: Ideas for threading your values into every message to build a meaningful brand presence and media platform.
  • Building Bridges: What’s working to craft campaigns that unite instead of divide, so you create a community of brand ambassadors.
  • Dignified Engagement: How to navigate high stakes press queries and interactions with poise, keeping your message on track no matter what’s in the news.
  • Digital Storytelling: Examples of captivating content that’s engaging and informative—from behind-the-scenes tours to fun multimedia-friendly moments with your famous execs.
  • Thought Leadership in Action: Examples of the Obama Foundation’s thought leadership that resonates internally and externally—and how to emulate its successes.
KEYNOTER
Former Communications Director
The Obama Foundation
Read bio
4 p.m.
Baker’s Dozen and Closing Remarks

SPEAKERS

KEYNOTER
National Press Secretary and Bestselling Author of “A Place for Us”
Human Rights Campaign
Read bio
KEYNOTER
Former Communications Director
The Obama Foundation
Read bio
Lecturer, Journalism & Public Relations Department
California State University, Long Beach
Read bio
Senior Editor for Video and Special Projects
PBS NewsHour
Read bio
Director of Marketing & Public Relations
Burrell College of Osteopathic Medicine
Read bio
Senior Director
APCO
Read bio
National Political Correspondent
POLITICO
Read bio
Communications Director
Spirit AeroSystems
Read bio
Multiplatform Politics Reporter
NPR
Read bio
Managing Director of Consumer and International Public Relations
United Airlines
Read bio
Communications Leader
Read bio
News Director
DC News Now
Read bio
Storytelling Instructor
Read bio
Head of Reputation Insights
Signal AI
Read bio
AI Strategist and Consultant
Johns Hopkins University
Read bio
Associate Director of Film and Video
The Nature Conservancy
Read bio
Media Relations and Crisis Communications Expert
RCG
Read bio
Associate Director of Purpose and Voice Communications
Chief Executives for Corporate Purpose
Read bio
Public Relations and Speakers Bureau Manager
Northwell Health
Read bio
Owner and CEO
The Partnership
Read bio
Director of Corporate Communications
Institute of International Finance
Read bio
Communications Director
C-SPAN
Read bio
Founder and CEO
MediaSource
Read bio
Director of Social Media and Audience Strategy
U.S. Chamber of Commerce
Read bio
Congressional Reporter
The Hill
Read bio
Executive Communications - Lead Social Media Writer
Lockheed Martin
Read bio
Co-Founder and Senior Partner
RCG
Read bio

 

INTERESTED IN SPEAKING?

Please reach out to Director of Conferences
Alyssa Smith.

WHAT YOU'LL LEARN

  • Master Storytelling and Brand Journalism: Craft headline-earning narratives you can use to win over the press and public—while filling your own content channels.
  • Build Relationships with Media Gatekeepers: Research, reach and win-over influential editors with compelling news, stories, data and exclusives.
  • Battle Mis/Disinformation and Crises: Defend your brand against the latest crises and threats—from social media memes and deep fakes to gotcha journalists and even cyber-attacks.
  • Revitalize Press Releases and Online Newsrooms: Elevate your PR writing skills with AI assistance—from crafting catchy headlines and detailed nut graphs to compelling CEO quotes and more—plus how to amplify your reach with smarter online newsrooms.
  • Sharpen Pitches in the Election Cycle: Craft timely, can’t-miss pitches sure to stand out in any news hole—plus newsjacking hacks to stay relevant during election season.
  • Measuring and Showcasing Success: The best new measurement and monitoring tools to media hits and prove ROI for your PR efforts—plus how to present wins to your boss for more budget and influence.
  • Future-Proofing PR with Tech: How to reinvent and reinvigorate your PR efforts with real-time media databases, AI-driven analytics, shareable multimedia, new SEO tools, emerging social channels and even paid social.
  • Reach Wider Audiences: Transform DE&I wins into coverage—while ensuring your PR copy and communiques reflect the diversity of your public and the press you pitch.

PRICING

Join us for the Media Relations Conference:

SWIPE
ADVANCED EARLY BIRD VIP REGULAR RATE
Conference All-Access Passincludes the Pre-Conference Workshops
Standard $2,499 $2,599 $2,699 $2,799
Nonprofit/Gov $2,299 $2,399 $2,499 $2,599
Ragan Insider $2,249 $2,349 $2,449 $2,549
Conference Registration - Individual
Standard $1,899 $1,999 $2,099 $2,199
Nonprofit/Gov/Edu $1,699 $1,799 $1,899 $1,999
Ragan Insider $1,649 $1,749 $1,849 $1,949
Conference Recording On Demand
Includes pre-conference workshops and conference sessions $1499 $1499 $1499 $1499

Add to your Media Relations Conference registration!

Visual Storytelling Certificate Course

June 5, from 8 a.m. - 12 p.m.

Register for our in-person certificate series to revolutionize your approach to storytelling. This visual storytelling course will equip you with toolkits, templates, and techniques you need to take your content and messaging to new heights, gaining authentic traction, placement and connections. You’ll leave this 4-hour course with a Visual Storytelling Certificate from PR Daily. Add the Visual Storytelling Certificate Course to your registration for just $899.

Visual Storytelling Certificate Workshop during Media Relations Conference
On Demand
For those who can’t attend the conference live, an on-demand option is available during the registration process.
Need help convincing management you should attend?
Download this letter to convince your boss you should attend the Media Relations Conference.
Get your tickets early and save. Discounts are also available for the following:

Group Discounts

Would you and your team like to attend? Group pricing is available when registering! Contact Shallon Blackburn for more information.

RAGAN COUNCIL MEMBER DISCOUNTS

Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
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RAGAN INSIDER DISCOUNTS

Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!

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LOCATION
Conference Venue Information:
The National Press Club
529 14th Street NW,
Washington, DC 20045
(202) 662-7500
Visitor Info

Here are some hotel suggestions that are near the National Press Club.

EXTEND YOUR STAY IN WASHINGTON, D.C. AND EXPLORE ALL THAT OUR NATION’S CAPITAL HAS TO OFFER:

  • 70+ museums
  • 160+ monuments and memorials
  • 25+ national parks
  • 2,200+ restaurants

You can even contact your Representative in advance to set up a tour of the White House and Senate Buildings.

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BONUS MATERIALS
  • PR Daily’s State of Media Relations Report
  • Media Relations Secrets: How to Craft a Winning Pitch
  • Tips for Getting Press Releases Seen
  • The Art of Storytelling Guide
  • Dictionary of Public Relations Measurement and Research

SPONSORS & PARTNERS

Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.

Let's Partner!

RAGAN GIVES BACK
A portion of proceeds from this event will be donated to Ronald McDonald House Austin, who work with local hospitals to allow families access to specialized medical treatment by providing a place to stay at little or sometimes no cost.
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WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

  • Public Relations
  • Media Relations
  • Corporate Communications
  • Brand Journalism
  • Reputation Management
  • Crisis Communications
  • Issues Management
  • Social Media
  • Storytelling
  • Writing and Editing
  • Measurement and Evaluation
  • Executive Communications
  • Brand Management
Media Relations Conference Certificate

GET RECOGNIZED!

Each registration comes with a personalized "Media Relations Conference" Certificate of Completion for attending.

REGISTER NOW

WONDERING IF YOU SHOULD ATTEND?

Here’s what past attendees are saying about Ragan and PR Daily Events!

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MEET THE PLANNING COMMITTEE

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KEEP UP WITH THE LATEST!

The conference fun doesn’t start and stop at the event! Follow us on socials and sign-up for update emails.

Contact us for group rates and share with friends!

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HAVE ANY QUESTIONS?