AI Horizons Conference

The Global Gathering of Comms + Marketing

Feb 24-26, 2025

Fontainebleau Miami Beach

DON'T MISS THE EXCITEMENT
24
Days
:
16
Hours
:
50
Minutes
:
11
Seconds
  • Expand Your Knowledge
  • Transform Teams
  • Sharpen Strategies
  • Master AI Tools
  • Streamline Workflows
  • Boost Performance
  • Network with Visionaries
  • Experience AI
  • Drive ROI

Two Inspiring “Show” and “Tell” Tracks ~ One Transformative Experience. Be the Communicator that Leads the AI Charge at Your Organization!

Are you ready to unlock AI innovations and transform your entire comms, marketing and content ecosystem—propelling your career, team and company ahead of the competition?

Welcome to a new breed of AI conference—one that doesn’t just talk about the future but empowers you to shape it. The AI Horizons Conference is your launchpad to new frontiers in business, communication and marketing. This immersive, hands-on experience will propel you from “what if” to “what’s next”—giving you the insight and skills you need to harness the full potential of “co-intelligence” (AI + human intelligence).

On February 24-26, join Ragan, PR Daily and hundreds of your peers at the Fontainebleau Resort where you’ll discover how to leverage cutting-edge AI tools to supercharge your strategies, blend human creativity with AI efficiency for more effective content creation, navigate the ethical considerations of AI implementation, and transform your workflows to boost productivity, performance and profits.

Our “Show” and “Tell” tracks offer both tactical implementations and strategic insights—and our lineup of communications leaders, industry luminaries, authors and instructors will provide the expertise you need to thrive in this brave new world. Don’t miss the opportunity to elevate your AI game and results and meet with other practitioners with similar challenges.

Why just “keep up” with AI when you could lead the charge? Register now to chart your course to new opportunities and HORIZONS.

REGISTER NOW

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Register Today to Secure your Spot! Don’t miss this opportunity to:

  • Connect with your peers.
  • Access exclusive content and resources.
  • Get the ideas & tools to stay ahead in today’s rapidly changing world.

H

Harness AI for enhanced creativity and efficiency

O

Optimize workflows with intelligence optimization

R

Revolutionize content creation and distribution

I

Inspire innovation and integrate ethical AI practices

Z

Zero in on data-driven insights for better decision-making

O

Orchestrate seamless human-AI collaboration

N

Navigate future trends and stay ahead of the curve

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Scale your impact with AI-powered solutions

AGENDA

PRECON: February 24th

Choose the All-Access Pass option at registration and have access to an in-depth educational experiences. During the registration process, you’ll have the option to select attending either the Pre-Conference Workshops OR the AI 101 for Communicators Bootcamp. Both options will provide a solid foundation for the conference sessions on the following days!

12:00 p.m.
Registration Opens

Registration opens for attendees who register for the Precons ( workshops or bootcamp) on Feb. 24. If you didn’t register to attend a Precon, and would like to add it to your registration, please contact cservice@ragan.com.

Pre-Conference Workshops
12:30 – 1:45 p.m.
Beyond Prompting: How AI Agents Will Transform Your Comms in 2025

The era of simple text prompts is quickly evolving into an age defined by AI-driven “agents” that automate, orchestrate and personalize content creation and distribution. In this interactive session, you’ll discover how AI agents—dynamic, task-focused mini-applications built on generative AI—are reshaping marketing, PR and internal communications. We’ll move beyond static prompts to show you how agents can streamline research, supercharge content development and help you deliver more tailored, humanized outreach at scale. Join us to learn:

  • From Prompting to Agenting: Understand how AI agents differ from basic prompting, offering more autonomous, context-rich and action-oriented results.
  • Practical Use Cases: Explore real-world examples of AI agents that handle competitive research, content repurposing, audience engagement and more.
  • Building Your Agent Ecosystem: Learn the tools, platforms and workflows that enable communicators to deploy custom agents without coding skills.
  • Integration & Compliance: Discover best practices for integrating agents into existing marcom tech stacks while addressing data security, brand voice and compliance.
  • Hands-On Exploration: Get a live, step-by-step demo of creating and refining an AI agent, and leave with actionable insights to transform your communications strategy.
CEO
Answer AI and Last Rev
Read bio
2:00 – 3:15 p.m.
Futureproofing Your Brand: Authentic Storytelling with AI Visuals and Video

You know AI can create powerful visuals, but are you using it effectively? As more brands race to adopt AI-content, many marcom pros are struggling to balance the “awe” factor with authenticity. AI tools like DALL-E, Sora and Adobe Firefly Video Model can help automate visual storytelling, but your content can risk feeling impersonal or worse due to the “uncanny valley,” bias and deepfakes. This session shows you how to navigate these pitfalls and harness AI’s creative potential—so your visuals resonate and remain authentic. We’ll cover:

  • AI Visual Mastery: Step-by-step instruction for using AI tools like DALL-E, Sora, Synthesia, Adobe Firefly and X’s Grok-2 to create engaging video and visual content.
  • Automation with Impact: Tips to automate video production with AI while maintaining storytelling quality and authenticity.
  • Personalization at Scale: How AI can help you tailor visual content for diverse audiences across platforms, driving higher engagement.
  • AI Risks: How to address the ethical concerns of AI visuals while retaining the human touch, including navigating bias, avoiding deep fakes and more.
  • Interactive Breakout: You’ll collaborate in teams to create an AI-generated visual and share it across social media using your new AI skills.
Founder and CEO
Talentless AI
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3:30 – 4:45 p.m.
AI + SEO: Elevating Brand Reputation through Intelligent Search

AI isn’t just changing search—it’s becoming the new arbiter of your brand’s reputation. As AI tools and agents increasingly synthesize and interpret search results, they’re fundamentally changing how audiences discover and understand your brand. This session reveals why GenAI and search transformation should be on every exec’s radar, not just your SEO team’s. Join us to learn how to influence the machines that are influencing your audiences—and discover how to adapt your content strategy to thrive in this new landscape where AI has become the primary mediator of brand experience. We’ll cover:

  • GEO vs. SEO: Key differences between traditional SEO and GEO, and how AI’s integration into search is changing the rules of the game.
  • AI as the Brand Gatekeeper: How AI is becoming the new arbiter of brand reputation—and why execs need to pay attention.
  • AI-Driven Consumer Behavior: How AI’s ability to summarize search results changes how consumers interact with your brand and come to the table more educated.
  • Auditing AI Impact: How to assess how your brand is being represented by AI search engines—and how to identify gaps in your content.
  • Actionable AI Strategy: How to create a plan to influence AI’s perception of your brand, ensuring positive brand experiences and enhanced reputation.
CAIO and Global President of Digital
Axicom (Burson/WPP)
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Boot Camp
1:30 PM - 4:30 PM
Boot Camp
AI 101 for Communicators: Best Practices, Principles and Platforms

Session One: AI Fundamentals (30 mins)
Crash Course on AI for Communicators

Let’s kick things off and set the stage with an essential overview of AI. Whether you’re just starting out or need a refresher, you’ll explore key AI terms and concepts and understand how generative AI is transforming marketing and comms. We’ll break down what AI tools can do for you—and how to integrate them into your marcom strategy. What you’ll learn:

  • Interactive AI Kickoff: Share your AI journey as we connect, learn from each other and chart our learning path together.
  • Demystifying AI:A breakdown of the core concepts, terminology and principles behind generative AI—and how to add them to your marcom lexicon.
  • The ABCs of LLMs: Getting a handle on the large language models behind the big-name chatbots…and their personalities.
  • The AI Landscape:How AI fits into marketing and comms, from chatbots and content creation—to relational AI.

Session Two: Tools and Tech (15 mins)
The Must-Have GenAI Tools for Your Tech Stack
Next, we’ll get to explore the top generative AI tools that every communications pro needs to add to their toolkit. From text generation to image creation and video production, these tools will help you streamline processes, enhance creativity and stay ahead of the curve no matter what’s coming. What you’ll learn:

  • GenAI Toolbox and Multimodal AI: From text and image creation to video tools like Runway and Midjourney—we’ll explore key platforms for your tech stack and how to optimize them.
  • Navigating Shadow AI and Compliance: How to work with IT, legal and operations to address the “third rail” of teams using AI on personal devices—and build a sanctioned AI strategy.
  • AI in Action: Real-world applications and use cases of AI for marketers and communicators.
  • Breakout: Spend 5 minutes researching one of these AI tools and jot down one immediate use case for how you could integrate it into an upcoming project.

~10-Minute Break~

Session Three: Content Gen (30 mins)
Content Creation: AI Strategy + Power Prompts
AI can revolutionize your content process, from brainstorming ideas to refining messaging through strategic prompting. In this session, we’ll explore how to integrate AI into your content strategy, master the art of power prompting, define personas and generate impactful copy. What you’ll learn:

  • Power Prompting:Best practices and easy hacks for crafting and refining AI prompts to generate clear, audience-specific content.
  • AI for Content Strategy: How to use AI to map out content plans, develop personas and align messaging with internal and external audience needs.
  • Brainstorming and Planning:How to generate creative ideas, refine content and streamline planning processes—including how AI can create efficient content calendars and timelines.
  • Breakout:Together, we’ll craft a quick AI prompt to generate a headline or social media post for an upcoming campaign.

Session Four: Video (45 mins)
Digging into AI for Video Creation
Creating visually compelling content has never been easier with AI. This session will focus on InVideo while exploring universal AI video principles that you can apply to any platform (like DALL-E, Sora or Synthesia)—from basic video assembly and text overlays to transitions and simple animations. What you’ll learn:

  • The Video Toolbox: Deep dive into InVideo’s features and capabilities, with principles you can apply across other AI video platforms.
  • Streamlined Video Production: A quick step-by-step guide to efficient video creation and where AI can hep—from storyboarding and asset generation to editing and captioning.
  • AI-Driven Creativity:How AI can enhance video content creation and open new possibilities for visual storytelling—without abdicating your creativity, voice and vision to AI.
  • 25-Minute Breakout:Create a video based on an assigned prompt tailored to your org (we’ll include a QR code for you to upload and share the video with our group).

~10-Minute Break~

Session Five: Responsible AI (20 mins)
Making AI Accessible, Ethical and Compliant
AI opens up new opportunities for inclusive content creation, but also brings new considerations around accessibility, ethics and compliance. We’ll explore practical ways to make AI-driven content more accessible to all audiences while maintaining responsible practices—and provide a take-home guide to key legal considerations. What you’ll learn:

  • AI for Inclusive Comms: How to use AI tools to enhance content accessibility—from automated captioning and alt text generation to creating content that serves diverse audiences and abilities.
  • Responsible AI: How to approach your AI content with inclusivity in mind, focusing on representation, accessibility and clear communication about AI usage.
  • Privacy & Legal FAQ: Guidelines for protecting user data and maintaining transparency—plus a practical checklist of legal considerations for your team to build on.
  • Quick Share: Identify one accessibility feature you could implement in your next AI-generated content piece—and share your approach with the group.

Session Six: Next Steps (20 mins)
Strategic AI Beyond Content Creation
AI isn’t just for generating copy or visuals—it’s time to move beyond “low-hanging content generation fruit” and unlock AI’s strategic potential. From analytics and message testing to CRM insights and online personas, this session will help you demonstrate more strategic value to your execs and become an AI changemaker at your organization. What you’ll learn:

  • Thinking Differently with AI: How to shift your mindset from tactical to strategic AI applications while being mindful of the risks of outsourcing our creativity to AI.
  • Strategic Applications: How to leverage AI for high-value activities like message testing, online personas and focus groups—beyond content creation to core marcom functions.
  • AI Strategy:A step-by-step process to align AI with your comms goals and workflows.
  • Quick Demo & Take Home: We’ll use Napkin.AI to visualize a marcom challenge specific to your org—creating a ready-to-implement deliverable you can share with leadership to showcase your (and AI’s) strategic impact.
Director of Digital Communications
U.S. Naval Academy Alumni Association and Foundation
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Adjunct Professor
York Schulich School of Business
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5:00 – 6:30 p.m.
Mix and Mingle: Bar Meet Up

Join us at the hotel bar as we get to know each other at this casual cash bar meet-up and kick off the conference in style!

DAY ONE: February 25th
8:00 a.m.
Registration Opens
8:15 – 8:45 a.m.
Breakfast Session
How AI Can Accelerate Your Human-first Internal Communications

So much is expected from internal communicators today, and too often, ambitious, strategic initiatives fall by the wayside in favor of reactionary, transactional tasks.

The true value of internal communications comes from real connections between colleagues and transparent, open communication from leaders. The new wave of AI represents a massive opportunity for communicators — but it also carries risks. By leveraging AI strategically, repeatable tasks can be offloaded, making way for internal communicators to become more strategic and put their time and focus on creating human-first comms plans that break through the noise.

In this session, you’ll walk away with practical guidance on how AI can enhance, not detract from, your comms plan and make your job easier — and more strategic.

Gideon Pridor
Chief Marketing Officer
Workvivo
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8:50 – 9:10 a.m.
Opening Remarks
9:10 – 9:35 a.m.
KEYNOTE
AI Ate the World: Now What? A Call for Human-Centered Innovation

Brace for a reality check as a leading digital prophet delivers a counterpoint to the AI-driven future. In this edgy keynote, our renowned innovation guru, futurist and bestselling author will challenge the AI frenzy, arguing that while AI may be revolutionizing industries, the key to success lies not in more automation—but in uniquely human innovation. Drawing from pioneering research and channeling the spirit of iconic innovators, they will make a bold case for why master storytellers and innovators—not algorithms—will shape our future. We’ll cover:

  • Why Innovation Matters: AI's role in helping or hindering true innovation—and how to elevate yours in an AI-first world so you can break the shackles of the status quo as a content creator or messenger.
  • Beyond the Hype: Why blindly chasing AI automation is a recipe for mediocrity—and how augmented intelligence is posted to become the real game-changer for comms.
  • The Storyteller’s Edge: How timeless storytelling principles and mastering narrative will help you create unforgettable brand experiences that no algorithm can replicate (yet).
  • EQ Plus IQ: Why further developing uniquely human skills like empathy, creativity and ethical judgement is your ticket to thriving in an AI-saturated world.
  • Rewriting the Future: How to act on this controversial vision for a future where AI serves storytellers, not replaces them—and how to turn this shift into your competitive edge.
KEYNOTE
Futurist, Author & Head of Global Innovation
ServiceNow
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9:35 – 10:00 a.m.
KEYNOTE
Taming the AI Tiger: Where Power Meets Purpose—Scaling Responsible AI

Much like a baby tiger in the wild, AI is almost irresistibly alluring. But, just as those tiger cubs inevitably grow up into formidable and fierce adults, the dangers and risks of AI make it a force unto itself. Useful and profitable, yes, but also inherently powerful and risky. Join celebrated speaker, AI strategist and tech visionary Noelle Russell for a surprising and practical take on how to implement AI responsibly, ethically and profitably at your organization. Responsible AI promises immense opportunity, but unguided enthusiasm can unleash serious risks. You’ll learn insights to help you:

  • Step into a Leadership Role: Harness AI's full potential while safeguarding your org’s reputation.
  • Protect the Brand: Mitigate bias, accuracy, privacy and cybersecurity risks from the start.
  • Drive Value (and ROI): Make informed choices by seeing through the hype and identifying true AI value.
  • Scale Responsible AI: Develop an ethical AI culture across teams and leadership using a proven framework.
KEYNOTE
Author, "Scaling Responsible AI"
AI Leadership Institute
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10:00 – 10:20 a.m.
Networking Break
10:20 – 11:15 a.m.
PANEL
What’s New: Catching 2025’s Biggest Trends Before They Break

Feeling overwhelmed by the AI tsunami? Don’t worry—this panel is your ticket to becoming the AI oracle your organization needs. Join our all-star lineup as we navigate the swells and currents of upcoming AI trends. We’ll cut through the noise to spotlight the AI game-changers set to impact marcomms in 2025. Whether you’re an AI pro or just dipping your toes in, you’ll leave equipped to ride the wave of innovation—not get swept away by it. Get ready to:

  • Navigate Regulatory Waters: Hear how AI policies are evolving and how to adjust accordingly.
  • Elevate Audience Engagement: Hear what's next for the biggest AI platforms (including Deepseek), as well as how AI robotics, quantum AI and AGI will forever change content, connections and companies.
  • Reimagine Workplace Comms: Discover how AI is transforming internal comms and what’s next—from virtual AI assistants and avatars to CoPilot updates and more.
  • Future-Proof Your Team and Career: Learn the steps needed to transform your role and your team into AI-savvy leaders so you’re not just keeping up but setting the pace.
  • Bonus Mind-Bender: How the intersection of AI algorithms and human biorhythms could redefine personalization, decision making and more (transhumanism is no longer science fiction, after all!).
David Bowman
Product Director
Fresh
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CTO Corporate & Digital Natives
Google
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Co-Founder
Moon Howl Media
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AI Program Strategy Advisor
Humana
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Global Head of Social Media
Intel
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11:25 – 11:45 a.m.
Revolutionizing Employee Communications for the AI Era

As AI technologies continue to advance, they are reshaping the way organizations communicate with their employees, enhance engagement and streamline processes. Discover how communications solutions are revolutionizing the way communicators manage change, leverage new tech and coordinate company campaigns.

Learn how to:

  • Accelerate technology adoption and manage change.
  • Foster participation at scale and unlock knowledge sharing.
  • Connect and include all employees from the C-Suite to the frontline.
  • Drive and measure business outcomes with demos and real-world examples.
Senior Product Marketing Manager
Microsoft
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11:55 a.m. – 12:20 p.m.
Tapping AI for Trimodal Content: From Newsrooms to New Frontiers

With 63% of marketers struggling to produce engaging content, it’s time to embrace a trimodal approach that uses AI to elevate text, imagery and video. Hear from Hilton’s editorial director how its AI-assisted newsroom overhaul boosted SEO and discoverability, how a “Be My Eyes” partnership deployed live video and AI to enhance accessibility for visually impaired guests—and how a collaboration with Voyager Space produced a next-level AI-influenced fly-through video envisioning hospitality in orbit. What you’ll learn:

  • Content Makeover: How AI plug-ins and tools like ClassifAI can help audit content libraries and online newsrooms, refine SEO—and even boost media coverage.
  • Smarter Ideation: How editorial and content teams can leverage ChatGPT and other AI tools for evergreen story ideas, trend spotting and fast research.
  • AI-Assisted Hero Content in Action: She how Hilton’s “Be My Eyes” video and a Hilton/Voyager cinematic fly-through broke new ground—with the assistance of AI.
  • Cross-Channel Alignment: How to partner with other internal teams—from customer experience and diversity to design—on content strategy that drives business goals.
  • Future-Forward Strategy: Insights to better understand AI ethics, privacy and best practices as you scale AI adoption.
Director of Global Editorial
Hilton Worldwide
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12:20 – 1:20 p.m.
Networking Lunch
1:20 – 2:05 p.m.
PANEL
Show Me the AI Money: CCOs Spill Their ROI Playbooks

While 78% of business leaders expect to see AI ROI in one to three years (KPMG), comms teams are under the gun to deliver yesterday. The silver lining is that you actually can prove AI’s impact now. In this candid panel, seasoned execs spill the beans on wins and face-palm moments aligning AI with their business goals. You’ll get the inside scoop to not just prove AI’s worth—but also to skyrocket your own. Our straight-shooting panel will share:

  • Data-Driven Success: Tips for setting up early success metrics and deploying your existing Google Analytics or CRM systems to track AI’s impact.
  • Productivity Gains: Use cases help you to quantify AI’s impact on efficiency and workflow.
  • Enhanced Engagement: Proven approaches to measure and attribute improvements in engagement, content performance and campaign effectiveness to AI initiatives.
  • Cost vs. Benefit: Strategies for comparing AI investments (software, training, etc.) against financial gains—revealing clear ROI that resonates with leadership.
  • Revenue Attribution: How to link AI efforts directly to conversions and revenue using multi-touch attribution models—and how to showcase successes with an AI ROI dashboard.
Senior Vice President and Chief Communications Officer
New York Life
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Founder and CEO
Gregory FCA
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Alan Black
Director of Corporate Communications
U.S. Navy, at Dahlgren, Virginia
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Director of Editorial Strategy and Content Integration
Lockheed Martin
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2:15 – 2:40 p.m.
AI Plus PR: Media Literacy in the Age of Bits, Bots and Bylines

With 79% of journalists already using AI in their work (Muck Rack), it’s time to level up your PR game. Join us to see how AI is reshaping both sides of the pitch—from simplifying PR outreach to transforming how stories are sourced and written. And in a world of deepfakes and AI disinformation, media literacy is more critical now than ever before—for PR and the press alike. Get ready to modernize your media strategy and become the go-to source in today’s increasingly AI-driven newsrooms. What you’ll learn:

  • Smart Targeting: How to use AI tools to identify the perfect journalists for your story and personalize your outreach at scale.
  • Pitch Perfect: Techniques for quickly crafting AI-enhanced press releases and pitches that cut through inbox clutter and resonate with AI-assisted media newsrooms.
  • Newsroom 2.0: How top outlets are using AI for content creation, expertise-on-demand, fact-checking and audience engagement—and what it means for your org’s online newsroom.
  • Truth Guardians: How to help the press and your audiences combat AI disinformation and deepfakes by fostering media literacy—plus top AI detection tools to test.
  • Crisis Ready: How to use AI to monitor media sentiment and predict PR crises before they erupt.
AI for Communications Strategist, Board C-Chair
Austin AI Alliance
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CEO and Founder
Chris Gee Consulting
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2:50 – 3:10 p.m.
Monitoring in a Video-First World

Short-form video content has grown exponentially since 2019, redefining how people share experiences, complaints and narratives on social media. This session will explore the challenges brands face in this video-first landscape, where traditional tools — focused on text modalities — fail to cover video at scale. We’ll showcase how companies can equip themselves to detect emerging opportunities and risks in real-time, offering the comprehensive insights needed to navigate and thrive in this dynamic, video-driven environment.

3:10 – 3:30 p.m.
Networking Break
3:30 – 3:55 p.m.
Authenticity in the Age of AI: Executive Thought Leadership That Builds Trust

Over 82% of decision makers say thought leadership increases trust (Edelman). So how do you keep it real while still embracing AI tools? Join the CCO of the global holding company Libra Group and the head of executive comms for Microsoft’s AI platform as they share how to amplify leadership voices without losing the human touch. After all, models and tools may change—but the relationships you build through authentic communication remain enduring. You’ll discover how to preserve your organization’s unique voice, vision and values across any tools, technologies, or channels you use. We'll cover:

  • The State of Trust: The factors eroding trust according to the Edelman Trust Barometer—and how to rebuild credibility with transparent, values-driven thought leadership.
  • The Storytelling Funnel: How to get leaders comfortable with authentic, trust-building narratives—grounded in a strong point-of-view and backed by real-world experience.
  • The AI Question: How to differentiate meaningful thought leadership from “commodity content”—and why human intervention is key for ensuring GenAI fuels ideation without sacrificing your voice.
  • Walking the Talk: How Microsoft’s long-term AI journey informs its executive comms—and why leaders must practice what they preach to maintain audience trust.
  • Authenticity Amplified: Hear about Libra Group’s evolving AI toolkit (including their proprietary AI platform and use of CoPilot)—and how to design a trust-based thought leadership program.
Director of Executive Communications, AI Platform
Microsoft
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Chief Communications Officer
Libra Group
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4:05 – 4:30 p.m.
Beyond AI Video Hype: Real AI Hacks to Supercharge Your Social Media

Is your social media strategy leaving AI’s most powerful features untapped? With 72% of marketers reporting increased engagement from AI-enhanced content (Sprout Social), it’s time to explore how AI can responsibly amplify your social media impact—without risking authenticity or compliance. This session cuts through the hype to deliver real-world strategies for leveraging AI across your social workflow. You’ll learn how leading orgs are thoughtfully integrating AI tools to enhance (not replace) human creativity. We’ll cover:

  • Smart Platform Integration: How to leverage AI features in Sprout Social, Meta’s targeting and even CrowdRiff to optimize content strategy and engagement.
  • Concept to Campaign: How to brainstorm and storyboard campaign ideas using AI internally—without generating synthetic real-people imagery—while staying authentic.
  • Prompting Like a Pro: Tips for crafting AI prompts that maintain brand voice across platforms—including for engaging captions, replies and even crises responses.
  • Use Cases: How to tap ChatGPT Enterprise, Notebook LM and other AI apps as brainstorming tools for social copy, campaign ideation and more.
  • Ethical Guidelines: How to develop robust internal policies for AI usage in social media, balancing creativity with compliance.
Senior Director of Social Media & Content
Visit Orlando
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4:40 – 5:00 p.m.
KEYNOTE FIRESIDE
Comms and AI Execs Speak Out: Myths, Realities and Roadmaps for Integrating AI

Join us as top comms and AI execs dismantle divisive myths and tackle tough questions about AI’s role in comms, marketing and beyond—from performance realities and control issues to ethics and responsible AI conerns and even workforce impacts. This candid, sometimes contentious, fireside chat pits AI tech trailblazers against comms veterans, exposing hard truths and challenging the status quo. You’ll leave with the insights you need to lead your org’s AI journey with clarity and confidence.  We’ll explore:

  • Hype vs. Reality: How to separate AI’s true capabilities from inflated promises—and determine when AI-generated content truly outperforms human-crafted messaging.
  • Control vs. Collaboration: Who should lead AI integration that impacts comms—and how CAIOs and CCOs can better collaborate to balance AI implementation with strategic oversight.
  • Efficiency vs. Employment: How to confront the tough reality of AI’s impact on marcom and content jobs—plus how to balance productivity gains with workforce concerns.
  • Responsible AI vs. Reputational Risk: How to create and enforce fair, transparent AI guidelines—and why accountability is crucial for brand trust and meeting regulatory requirements.
Principal, Responsible AI, Public Policy
Amazon Web Services
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AI Program Strategy Advisor
Humana
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Executive Vice President of Communications
NBC Universal Telemundo Enterprises
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Vice President of Corporate Communications
Maximus
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5:00 – 6:30 p.m.
Networking Reception

Join us at a networking reception to share what you learned with new friends and enjoy some refreshments and light hors d'oeuvres!

DAY TWO: February 26th
8:00 – 8:30 a.m.
Breakfast Session
Yes, AI is the Game Changer for Internal Communicators

Internal communicators are challenged by the dual struggles of lack of bandwidth and budget. Enter AI and the ability to make internal communicators more efficient and effective. However, are you putting your organizational privacy at risk? Are you staying true to your organizational brand and voice?

Join internal communications veteran and expert Carolyn Clark for an informational and engaging session on how to harness AI for comms responsibly and ethically. You will walk away with a solid plan for ethical, forward-thinking and human AI integration into your internal communications and be ready to lead your organization into a future where AI is used responsibly and effectively.

You'll learn:

  • Techniques for leveraging AI to personalize internal connections and enhance employee engagement.
  • Best practices for maintaining transparency, fairness, and privacy when integrating AI into communication strategies.
  • Tips for blending AI into internal communications ethically and effectively, positioning your organization for future success.
Wyatt Semanek
Director of Corporate Communications
Sunrun
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Carolyn Clark
VP, Corporate Marketing & Internal Communications
Simpplr
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8:45 – 8:50 a.m.
Welcome Back and Morning Remarks
8:50 – 9:20 a.m.
KEYNOTE FIRESIDE
AI’s Next Wave: How You’ll Create Value, Connect & Collaborate Tomorrow

In this dynamic exchange, two visionaries illuminate tomorrow’s tech landscape. Amyn Jan, founder of AJ Emtech, Distinguished Member of ASFAI and Chief AI Architect for the Department of Defense, shares insights on leveraging agentic AI and human-machine collaboration to innovate workflows and organizations. Jack Hanlon, who leads GenAI Media at Meta, digs into what's next for GenAI. Together, they’ll share how to adapt, thrive and lead in an era where emerging tech is redefining how we create value, connect with consumers and collaborate. We’ll dive into:

  • AI-Powered Video Revolution: How Meta's Movie Gen and other models are reshaping video creation, editing and storytelling.
  • Virtual Influencers and AI Personas: The rise of AI-generated characters on platforms like Instagram and how they can engage audiences in new ways.
  • Agentic AI at Work: How business leaders can—and must—leverage agentic AI to rethink workflows and unleash new forms of human-machine collaboration.
  • Future-Proofing Your Organization: Strategies to adapt as roles evolve, skills shift and teams transform in an era of increasingly autonomous AI.
  • Your Burning Questions: What keeps you up at night about AI? From government oversight to GenAI tips, our visionaries have the answers.
KEYNOTE
AI Product Leader
Meta
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KEYNOTE
Founder, Distinguished Member of ASFAI
AJ Emtech LLC, ASFAI
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9:30 – 10:15 a.m.
Panel
The Missing Link: How Comms Can Lead in AI Decision Making

Heads up, communicators! While 65% of businesses are setting up AI decision-making boards (Gartner), we’re often left out of the loop. That’s a recipe for mixed messages and eroding trust. But don’t worry—this session is your ticket to the AI decision-making inner circle. Get ready for real talk from execs who’ve nailed the art of driving successful rollouts while aligning AI with company values. They’ll share how you can protect your brand, sidestep risks and make AI initiatives stick. You’ll learn how to:

  • Join the AI Conversation: Claim your spot in AI decisions and influence C-suite priorities—without ruffling org chart feathers.
  • Speak Both Languages: Turn complex AI tech talk into clear narratives that resonate with every internal and external audience alike—including critical stakeholders.
  • Be the Ethics Champion: Craft ethical and responsible AI usage guidelines that will keep your brand safe, with real-world examples to back them up.
  • Align AI with Your Mission: Ensure AI initiatives and your company’s values are in perfect sync.
  • Win Hearts (and Budgets): Secure that coveted “yes” for AI projects from execs and teams alike.
CAIO and Global President of Digital
Axicom (Burson/WPP)
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CEO and Co-Founder
Morning Consult
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Communications Director
Lake County Government
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10:25 – 10:35 a.m.
Lightning Talk
10:35 – 10:55 a.m.
Networking Break
10:55 – 11:20 a.m.
The Next Gen Workplace: Elevating EX Through AI Innovations

Is your employee engagement flatlining? Over 60% of employees find their company intranets unhelpful (Gallup), but that’s just the tip of the iceberg. The entire employee experience (EX) landscape is ripe for an AI upgrade. This session reveals how a comms team at a Fortune 500 seized control of their tech stack to transform every touchpoint of the employee journey. From recruitment to retention, you’ll discover how AI can elevate your internal comms strategy and position you as a leader in shaping the future of work. You’ll learn: 

  • Tech Stack Takeover: How to win budget for, select and implement the best AI tools that
    enhance the entire employee lifecycle.
  • Recruitment Reinvented: Smart ways to use AI for crafting compelling job descriptions, screening candidates and personalizing the onboarding experience.
  • Engagement Analytics: How AI can monitor and predict engagement trends, identify at-risk employees and tailor retention strategies.
  • Intranet 3.0: How to transform your intranet into an AI-powered hub of personalized content, seamless knowledge sharing and predictive resource allocation.
  • Future-Proofing HR: Methods for integrating AI into performance management, learning and development, and succession planning to navigate the evolving workforce landscape.
Director of Digital Associate Experience
JM Family Enterprises
Read bio
11:30 – 11:55 a.m.
From Committees to Execution: A Blueprint for Successful AI Implementation

How do you communicate AI’s impact on your workforce, address job security concerns and translate complex AI policies into clear messages? With 75% of employees reporting AI has changed their work (Gartner), strategic comms is crucial. This session is your blueprint for effectively communicating AI initiatives and fostering innovation. You’ll leave with insights into the teams, tools and documents needed to navigate this journey, ensuring your organization implements AI while maintaining employee trust. You’ll learn how to turn AI apprehension into enthusiastic adoption. We’ll cover: 

  • AI Governance Framework: How to develop a cross-functional steering committee that balances innovation with ethics, including key roles and reporting structures.
  • Comprehensive AI Policy: How to create guidelines that address employee concerns while promoting responsible AI use, communicating complex policies clearly and engagingly.
  • AI Center of Excellence: How to build an innovation hub that standardizes best practices, positioning it as a valuable resource for both leadership and employees.
  • Change Management: How to design a comms plan that addresses AI's impact on roles and workflows, inspiring confidence and addressing concerns head-on.
  • Convincing Metrics: How to translate AI initiatives into tangible benefits, exploring key KPIs and effective reporting methods for various stakeholders.
Head of Social Media and Communications Team AI Champion
PwC
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12:05 – 12:25 p.m.
KEYNOTE FIRESIDE
Inside the Oval Office: Navigating AI, Global Crisis and the Future of Comms

The rules of comms are being rewritten daily—as AI reshapes reality, geopolitics shift overnight and media fragments at lightning speed. While yesterday’s playbook gathers dust, it’s clear that tomorrow’s problems demand fresh solutions. Join Herbie Ziskend for a candid chat as he shares personal insights from his journey as White House Principal Deputy Communications Director, from advising President Biden and Vice President Harris through historic challenges to helping oversee the communications strategy for AI comms at the White House. Through compelling stories, you’ll discover approaches that work both in the West Wing—and the board room. We’ll explore:

  • Stories from the Front Lines: Personal experiences and lessons learned from navigating once-in-a-generation global disruptions and challenges.
  • AI Yesterday, Today and Tomorrow: First-hand perspective on shaping emerging tech policy, what it means for communicators—and where AI governance is headed.
  • Crisis Wisdom: Practical lessons and memorable moments from managing through crises.
  • Media Evolution: Real-world strategies for authentic communication in today’s distributed media landscape.
  • Leadership Insights: Personal reflections on building and inspiring teams during transformative times.
KEYNOTE
Fmr. White House Principal Deputy Communications Director
Read bio
12:25 – 12:30 p.m.
Baker’s Dozen Takeaways and Giveaways!
DAY ONE: February 25th
8:00 a.m.
Registration Opens
8:15 – 8:45 a.m.
Breakfast Session
8:50 – 9:10 a.m.
Opening Remarks
10:20 – 11:15 a.m.
EXPERIENCE
Catching the AI-XR Wave: Transforming Brand Storytelling—from the Inside Out

Want to see how AI and XR can transform your brand storytelling—from the inside out? Dive into EY’s groundbreaking journey, where immersive tech isn’t just enhancing EX—it’s revolutionizing how global brands connect with every audience. Put on your headset and step into EY’s virtual offices, where 4,000 interns gather, collaborate and innovate in ways that redefined corporate culture. In this hands-on session, EY’s Metaverse Lab director and talent brand marketing leader reveal how they merged AI-powered XR with strategic comms to create experiences that ripple from internal engagement to external brand power. Get ready to discover a new horizon of innovation that’s reshaping corporate storytelling. You’ll experience:

  • Blueprint for Immersive Impact: How EY created an AI-enhanced virtual world that engaged 4,000 interns through personalized purpose statements and gamified experiences—plus the business case that made it possible.
  • From Virtual to Reality: Inside the “Kicks Challenge” campaign that turned virtual shoe designs into EY/Nike/Croc collabs, transforming employees into brand ambassadors.
  • Strategic Partnerships: Proven strategies for orchestrating cross-functional success with design teams, tech partners and business units to drive XR outcomes.
  • Content Amplification Strategy: A framework for converting immersive experiences into powerful PESO content that maximizes reach and ROI across all channels.
  • Innovation Leadership Playbook: How to break free from the content treadmill and position yourself as a C-suite innovation catalyst with scalable, cost-effective AI-XR initiatives that drive business goals.
Global Metaverse Labs Lead
EY
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Director of Internal Communications Strategy, Talent Brand and Innovation
EY Americas
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11:25 – 11:45 a.m.
GAME SHOW
Uncanny Valley Detective Agency: Master the Art of AI Deception Detection

Join PeakMetrics Co-Founder and CEO Nick Loui for an interactive session where you’ll step into the role of a digital detective, uncovering hidden threats of AI-driven deception. By 2026, 90% of online content may be AI-generated, raising the stakes. Test your skills in this one-of-a-kind challenge. Navigate the “Uncanny Valley” of AI-generated content, from bots and deepfakes to false narratives across platforms. Can you detect AI-driven manipulation—be it a bot amplifying fake news, a deepfake or subtle distortions meant to mislead? Sharpen your skepticism, master detection tools and become the Sherlock Holmes of AI deception. What you’ll experience

  • Text Truth-Seeking: Step into the role of a digital detective to analyze written content for AI hallucinations, factual errors or stylistic inconsistencies.
  • Image Interrogation: Examine a rogue's gallery of images to spot “Uncanny Valley” giveaways like phantom wonky features and other digital fingerprints of AI trickery.
  • Deepfake Detection: Scrutinize video clips to discern AI-generated or manipulated content, honing your eye for subtle distortions and signs of deepfakery.
  • Bot & Narrative Forensics: Identify automated amplifiers of fake news and dissect false narratives across platforms, sharpening your skepticism along the way.
  • Brand Protection Toolkit: Leave with a checklist for implementing foolproof AI content verification processes, fortifying your brand against the rising tide of AI deception.
Co-Founder and CEO of PeakMetrics
PeakMetrics
Read bio
11:55 a.m. – 12:20 p.m.
HANDS-ON
AI Avatar Lab: Crafting Your Digital Twin—or Your Exec’s

Dive into the future of brand storytelling and create a digital version of yourself or a key executive in your organization that captivates audiences. In this hands-on workshop experience, you’ll harness multiple AI tools to build a compelling digital avatar that aligns with your brand. Under the guidance of Phyusion's Founder and Chief Strategist, Samantha Stark, you’ll weave together text, visuals and video to bring your digital self to life, unlocking creativity and driving high participation in the digital realm. What you’ll experience:

  • Voice Discovery: Use ChatGPT to develop authentic LLM brand voice guidelines that capture your or your spokesperson’s unique style and perspective.
  • Power Prose: Leverage Claude to draft a compelling short video script your newly defined LLM brand voice.
  • Digital You: Learn the ins-and-outs of creating your own digital avatar using cutting-edge AI tools.
  • Screen Debut: Transform your message into a short video, bringing your digital twin to life and ready for various communication channels, using a platform such as Synthesia.
  • Strategic Q&A: We’ll wrap up by exploring innovative use cases for digital personas across your organization's communication landscape.
Chief Strategist and Founder
Phyusion
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1:20 – 2:05 p.m.
EXPERIENCE
Crisis Meets AI: Navigating the Maze of AI-Fueled Disinformation

Experience the cutting edge of digital deception and defense, presented by Edelman’s global head of digital crisis comms. In this eye-opening session, you’ll witness the alarming ease of creating deep fakes using GenAI—even on your own smartphone. But don’t worry, we won’t leave you defenseless. You’ll also learn how to protect against these threats using a simple crisis comms framework for the AI age. Get ready to:

  • Understand the Mis-/Disinformation Landscape: Explore the rising tide of concern around disinformation—and the factors driving it.
  • Grasp AI’s Impact on Disinformation: Witness the seismic shift AI has caused in the creation and spread of disinformation.
  • Leverage AI for Good: Discover how AI can help organizations to combat disinformation threats and bolster crisis prevention.
  • Navigate Mis/Disinformation Effectively: Understand a roadmap for building organizational resiliency and readiness in the face of AI-driven challenges.
  • Participate in an Interactive Exercise: In just 15 minutes, we’ll create a variety of types of AI-generated media together in the room—so you truly understand the power and risks of these technologies firsthand.
Managing Director, Head of Global Digital Crisis
Edelman
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2:15 – 2:40 p.m.
HANDS-ON
Data to Dazzle: AI-Powered Visual Storytelling in 25 Minutes

 In this hands-on session, you’ll learn how to harness AI tools to turn complex data sets into clear, compelling visual narratives. Whether you’re presenting quarterly reports or crafting a share-worthy infographic, you’ll discover how AI can automate the data visualization process while helping you communicate insights that make a splash with your audience. Perfect for communicators and marketers who want to make data more accessible and eye-catching without needing a data scientist on speed dial. What you’ll experience:

  • Paint by Numbers: Connect the dots with step-by-step examples using tools like Tableau or Power BI with built-in AI capabilities to transform data into interactive charts and graphs.
  • Visual Insights: Experiment with automated visual storytelling, turning a simple dataset into a narrative-driven infographic that highlights key insights.
  • Customizable Templates: Explore AI-assisted customization options to tailor visuals to your brand’s style and audience needs.
  • Instant Data Narratives: Learn how to quickly adjust parameters to test different data visualizations, discovering what resonates best with your audience.
Senior Vice President, Corporate Communications
OpenText
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Senior Vice President
Hotwire Global
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2:50 – 3:10 p.m.
AI Beyond Copy: How to Evolve from Content Creator to Strategic Advisor

AI can pump out copy in seconds. That’s why communicators must evolve beyond being “content engines” to strategic advisors who shape AI’s impact at their orgs. Join Microsoft Chief Storyteller and Empressa.ai founder Miri Rodriguez for an immersive session that maps your journey from tactical executor to strategic innovator. Through a three-phase “strategy sprint,” you’ll graduate from table stakes skills like mastering AI writing tools to developing the critical competencies that will future-proof your role—from navigating AI ethics to leading with distinctly human skills of empathy and emotional intelligence. Join us to progress through:

  • The Tactical Foundation—Headline Hustle: A rapid-fire AI writing exercise that reveals the power and limits of AI tools—proving why tech proficiency is now just table stakes.
  • The Future Skillset—Your Strategic Evolution: The competencies comms leaders need now, backed by new research on how AI is reshaping our profession:
    • Truth-Finding: Why and how to develop expertise in fact-checking, detecting AI-generated disinformation and identifying deepfakes.
    • EQ Leadership: How to leverage distinctly human capabilities like empathy and ethical judgment to guide AI implementation.
    • Risk Navigation: Approaches to address C-suite concerns around data security, sustainability and responsible innovation.
  • The Strategic Sprint—Putting It All Together: Bring your laptop and thinking cap—because we’ll apply your new strategic toolkit to a real-world comms challenge.
Senior Storyteller, Author "Brand Storytelling"
Microsoft
Read bio
3:10 – 3:30 p.m.
Networking Break
3:30 – 3:55 p.m.
HANDS ON
Creativity 2.0: Ride the AI Wave—and Turn Time into Creative Impact

With AI set to automate 60-70% of knowledge workers' tasks (McKinsey), marcom pros have a unique opportunity to grow their influence by choosing how to use that freed time: incremental improvements or creative breakthroughs. This interactive, hands-on session is ideal for leaders who want to expand their influence and leverage the time freed by AI to think bigger and more strategically. Like skilled surfers, you’ll learn to spot the waves that will propel you forward, not push you under—and you’ll leave with steps to achieve true creative impact. Well cover:

  • Transforming Mundane AI Interactions into Creative Catalysts: How to elevate routine AI tasks into opportunities for innovative thinking.
  • Ensuring Creative Outputs Align with Your Org’s Authentic Perspective: Tips for maintaining brand voice and values while using GenAI.
  • Refining Outputs for Nuanced, Engaging Messaging: A strategy to enhance AI outputs, making your messaging more personalized and impactful.
  • Equipping Creators with Essential AI Knowledge: How to implement training on key areas like copyright basics—ensuring consistent, responsibly produced AI materials.
  • Overcoming Creative Blocks with AI-Driven Insights: Takeaways for using AI to break through creative barriers and generate fresh perspectives.
Co-Founder & Managing Partner
Expera Consulting
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4:05 – 4:30 p.m.
HANDS ON
AI Shark Tank: Crafting the Ultimate Elevator Pitch

Tired of your pitches falling flat? Time to unleash your inner shark. In this session, you’ll dive into AI-assisted pitching for your brand, project or big idea. We’re not just talking theory—you’ll be crafting, refining and delivering a killer 30-second pitch that’ll impress your team, boss, dream client or even the C-suite. Grab your teammates, race against the clock and let AI be your secret weapon as you compete for the title of Pitch Perfect. AI newbie or a seasoned pro—this tank has room for all. Here’s what's on the menu:

  • Brain-Jam with Bots: Unleash AI brainstorming tools to cook up pitch angles so fresh, they’ll make your old ideas jealous.
  • Polish 'til it Shines: Transform your rough diamond into a gleaming gem with AI writing assistants (we’ll show you how to turn ChatGPT into your personal pitch doctor).
  • Rehearse with Robo-Coach: Get schooled by AI on your body language, tone and delivery (it’s like having a Hollywood coach in your pocket).
  • Face the RoboSharks: Survive the ultimate test—pitching our panel as they slice and dice your presentation, serving up scores and feedback faster than you can say “budget approved.”
DAY TWO: February 26th
8:00 – 8:30 a.m.
Breakfast Session
8:45 – 8:50 a.m.
Welcome Back and Morning Remarks
9:30 – 10:15 a.m.
Panel
AI Adoption Roadmap: The Essential Stages—from Stumbles to Successes

Regulated industries from healthcare and government to finance are walking an AI tightrope. But fear not! This session unpacks real-world AI implementation stories—warts and all. Join cross-sector leaders as they map out a clear path to AI success, minus the costly detours. Our panel of battle-tested insiders and execs will share their triumphs and face-palm moments across essential and crucial AI implementation stages. Whether you’re an AI newbie or recovering from a false start, you’ll walk away with a practical playbook for your AI journey. We’ll cover:

  • Key Challenges: Barriers to AI adoption and how to overcome them—including securing leadership buy-in, ensuring an authentic voice in AI deployment and even evaluating or engaging with private, gated or custom AI and classified clouds for heavily regulated sectors.
  • Set the Foundation: How to conduct AI readiness assessments and ID areas for process automation and content enhancement.
  • Test and Pilot: Strategies to run AI pilot programs, including proof-of-concept tests and lower-risk use cases that align with business objectives.
  • Align and Educate: Ideas for developing “AI champions” within your team, including tailored training programs and change management techniques.
  • Grow and Scale: Practical approaches to expand AI initiatives org-wide while maintaining data security and regulatory compliance.
  • Evaluate and Optimize: Techniques to integrate AI tools into your marcomms tech stack, focusing on measurement and continuous improvement.
Director
Gagen MacDonald
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Director of Business Programs, Federal Defense Team
Microsoft
Read bio
Head of Social Media and Communications Team AI Champion
PwC
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10:25 – 10:35 a.m.
Lightning Talk
Detecting PR & Comms Blind Spots: How AI Can Provide You With Insights to Boost Results

We’ve all had the experience where we think we have a winning campaign on our hands, and much to our surprise, it underperforms. When it comes to executing a comms or marketing campaign, you don’t always have the intel you need to drive optimal results. What if AI could provide you with a feedback loop to optimize future campaigns for ultimate success? During this session, learn how AI can serve as your secret weapon, providing valuable, data-driven insights to drive results. We’ll discuss:

  • Multichannel Amplification: Based on the nature of your comms content, AI can recommend the most effective channels for sharing your message.
  • Unmatched Insights: Using historical performance data, AI tools can generate press releases with headlines, structure and length designed for maximum engagement.
  • Beating the Competition: Take the guesswork out of search engine optimization (SEO) by using AI to help elevate your content over your competitors.
Jeff Hicks
Chief Product and Technology Officer
PR Newswire
Read bio
10:35 – 10:55 a.m.
Networking Break
10:55 – 11:55 a.m.
Panel + AMA
Legal Eagles Meet AI Advisors: Your AI Questions Answered

Wipe out or hang then? When it comes to AI regulation, you want to be on the right side of the wave. Drop into this session where top AI attorneys and policy gurus will help you navigate the gnarliest AI regulatory swells. From data privacy to IP rights, liability to ethics, get the insights you need to carve through the AI regulatory pipeline under a new administration—while protecting your career, colleagues and company from getting caught in the undertow of legal complexities. What you’ll experience:

  • Scope the Regulatory Lineup: Together, we’ll analyze recent AI legislation and what’s on tap next—mapping out their impact on your AI initiatives with guidance from our expert panel.
  • Spot the Ethical Rips: We’ll explore potential biases and compliance issues based on real-world scenarios.
  • Navigate Liability Issues: Engage in Q&A on AI liability scenarios, developing strategies to protect your organization from legal pitfalls.
  • Chart Your Governance Course: Collaborate with our experts to draft key elements of an AI governance policy so you can ride out regulatory waters with confidence.
  • 30 Minute AMA: We’ll save the last half of this legal deep dive for your questions—come prepared and turn our experts into yours!
Partner & Head, Global Technology Transactions
Holland & Knight, LLP
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Director and Law & Tech Fellow
Miami Law & AI Lab, University of Miami School of Law
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Founder and President
Haj Media
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Partner, AI Law Center Advisor
McDermott Will & Emery
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SPEAKERS

KEYNOTE
Author, "Scaling Responsible AI"
AI Leadership Institute
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KEYNOTE
Futurist, Author & Head of Global Innovation
ServiceNow
Read bio
KEYNOTE
Founder, Distinguished Member of ASFAI
AJ Emtech LLC, ASFAI
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KEYNOTE
Fmr. White House Principal Deputy Communications Director
Read bio
KEYNOTE
AI Product Leader
Meta
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Alan Black
Director of Corporate Communications
U.S. Navy, at Dahlgren, Virginia
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David Bowman
Product Director
Fresh
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Co-Founder
Moon Howl Media
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Partner & Head, Global Technology Transactions
Holland & Knight, LLP
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Carolyn Clark
VP, Corporate Marketing & Internal Communications
Simpplr
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AI for Communications Strategist, Board C-Chair
Austin AI Alliance
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Director and Law & Tech Fellow
Miami Law & AI Lab, University of Miami School of Law
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Communications Director
Lake County Government
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Vice President of Corporate Communications
Maximus
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Global Head of Social Media
Intel
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Head of Social Media and Communications Team AI Champion
PwC
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Director of Global Editorial
Hilton Worldwide
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Managing Director, Head of Global Digital Crisis
Edelman
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CTO Corporate & Digital Natives
Google
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Senior Director of Social Media & Content
Visit Orlando
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CEO and Founder
Chris Gee Consulting
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Senior Vice President and Chief Communications Officer
New York Life
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Director of Digital Associate Experience
JM Family Enterprises
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Founder and President
Haj Media
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Global Metaverse Labs Lead
EY
Read bio
Jeff Hicks
Chief Product and Technology Officer
PR Newswire
Read bio
Senior Product Marketing Manager
Microsoft
Read bio
Director of Executive Communications, AI Platform
Microsoft
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Director of Business Programs, Federal Defense Team
Microsoft
Read bio
Director
Gagen MacDonald
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Co-Founder and CEO of PeakMetrics
PeakMetrics
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Director of Digital Communications
U.S. Naval Academy Alumni Association and Foundation
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Founder and CEO
Gregory FCA
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Senior Vice President, Corporate Communications
OpenText
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Founder and CEO
Talentless AI
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Gideon Pridor
Chief Marketing Officer
Workvivo
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CEO and Co-Founder
Morning Consult
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Partner, AI Law Center Advisor
McDermott Will & Emery
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Executive Vice President of Communications
NBC Universal Telemundo Enterprises
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Co-Founder & Managing Partner
Expera Consulting
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Senior Storyteller, Author "Brand Storytelling"
Microsoft
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Wyatt Semanek
Director of Corporate Communications
Sunrun
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Director of Internal Communications Strategy, Talent Brand and Innovation
EY Americas
Read bio
CAIO and Global President of Digital
Axicom (Burson/WPP)
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Chief Strategist and Founder
Phyusion
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CEO
Answer AI and Last Rev
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Chief Communications Officer
Libra Group
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Adjunct Professor
York Schulich School of Business
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Senior Vice President
Hotwire Global
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Principal, Responsible AI, Public Policy
Amazon Web Services
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Director of Editorial Strategy and Content Integration
Lockheed Martin
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AI Program Strategy Advisor
Humana
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INTERESTED IN SPEAKING?

Please reach out to Director of Event Programming
Alyssa Smith.

WHAT YOU'LL LEARN

  • Ensuring Your Business Is Future-Fit: Strategies for adapting and thriving in a rapidly changing AI landscape, ensuring your business stays ahead of the curve.
  • Creating an AI-Ready Culture: How to foster an organizational culture that embraces AI, promotes innovation and supports continuous learning and adaptation.
  • Integrating AI and Data Strategies: Practical approaches to incorporating AI and data-driven insights into your leadership practices—enhancing decision-making and strategic planning.
  • Leading AI Initiatives with Confidence: Best practices for managing and executive AI projects from conception to deployment—while mitigating risks and maximizing benefits.
  • Harnessing the Power of AI for Storytelling: Techniques to leverage AI and data science to tell more impactful stories.
  • Empowering Your Leadership with New Skills: Essential AI skills and know-how that will enhance your leadership capabilities and prepare you for the future of business.

PRICING

Join us for the AI Horizons Conference:

ADVANCED EARLY BIRD VIP REGULAR RATE
Conference All-Access Passincludes the Pre-Conference Workshops or AI Bootcamp
Standard $3,199 $3,299 $3,399 $3,499
Nonprofit/Gov $3,099 $3,199 $3,299 $3,399
Ragan Insider $3,049 $3,149 $3,249 $3,349
Conference Registration - Individual
Standard $2,799 $2,899 $2,999 $3,099
Nonprofit/Gov/Edu $2,699 $2,799 $2,899 $2,999
Ragan Insider $2,649 $2,749 $2,849 $2,949
Conference Recording On Demand
Includes pre-conference workshops and conference sessions $1999 $1999 $1999 $1999
On Demand For those who can’t attend the conference live, an on-demand option is available during the registration process.
Get your tickets early and save. Discounts are also available for the following:

Group Discounts

Would you and your team like to attend? Group pricing for 3 or more is available when going through the registration process!

RAGAN COUNCIL MEMBER DISCOUNTS

Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
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RAGAN INSIDER DISCOUNTS

Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!
Miami, FL
LOCATION
Conference Venue Information:
Fontainebleau Miami Beach
4441 Collins Ave,
Miami Beach, FL 33140
(800) 548-8886
Visitor Info

We have secured a room block at the Fontainebleau Miami Beach Hotel for conference attendees with a room rate of $419 a night. The hotel reservation link will be sent to you after registering for the conference from Ragan’s Customer Service team. Please note we are not affiliated with any third-party hotel booking services.

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EXTEND YOUR STAY IN MIAMI AND EXPLORE ALL THAT THIS VIBRANT CITY HAS TO OFFER:

There are so many exciting things to do in Greater Miami and Miami Beach! The area boasts an array of outdoor adventures including Biscayne National Park (part of the Florida reef), Everglades National Park, Big Cypress National Preserve, and the Fairchild Tropical Garden. Experience the arts and culture scene with the many museums including the Perez Art Museum Miami and the Phillip and Patricia Frost Museum of Science just to name a few. From beaches and forests to a vibrant urban scene, you’ll want to extend your conference stay in the city and enjoy all that Miami has to offer.

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SPONSORS & PARTNERS

Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.

Let's Partner!

WHO SHOULD ATTEND

This conference experience is ideal for business leaders and professionals involved in:

  • Business Leadership
  • Brand Management
  • Content Strategy and Creation
  • Crisis Communications
  • Executive Communications
  • Internal Communications
  • Issues Management
  • Marketing
  • Media Relations
  • Public Affairs
  • Public Relations
  • Reputation Management
  • Social Media
  • Storytelling

Including:

  • Communications Professionals
  • Marketers
  • HR Leaders
  • C-suite executives such as CCOs, CIOs, CFOs and Chief AI Officers (CAIOs)
  • Consultants in Digital Transformation and AI
  • Data Scientists and Analysts
  • Department Heads and Divisional Managers
  • Entrepreneurs and Startup Founders
  • Innovation and R&D Managers
  • Media Professionals
  • Policy Makers and Government Officials Involved in AI Regulation
  • Investors and Venture Capitalists Focused on AI Innovations
AI Horizons Conference Certificate

GET RECOGNIZED!

Each registration comes with a personalized "AI Horizons Conference" Certificate of Completion for attending.

REGISTER NOW

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Miami, FL

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