Starbucks’ holiday cup at the center of red-hot discussion
Starbucks says the design invites customers to create their own stories on a blank canvas. A former pastor says it’s because Starbucks ‘hates Jesus.’
Whether you’re a Dunkin’ Donuts fan or don’t drink caffeinated beverages at all, you’ve likely heard that Starbucks is at the center of a strange controversy. They are getting slammed for turning out a holiday cup that isn’t “Christmas enough.”
While past cups have donned snowmen and Christmas trees, this year’s cup is simply red with the company’s green logo.
These colors are distinctively Christmas, but some people are not happy about it. Former pastor Joshua Feuerstein posted a video on Facebook saying that Starbucks “hates Jesus,” which earned more than 14 million views. Even Donald Trump weighed in to say people should boycott the coffee giant.
The move was clearly a branding decision to be more inclusive while still maintaining a Christmas look and feel.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.