Soon, marketers can add guests to Instagram Live videos
The feature, which is now being tested with select users, will roll out globally in a few months. It can open many opportunities for brand managers to interact with influencers and fans.
Instagram’s latest feature was nicknamed Project Tango—as in, it takes two to tango. It’s fitting because the feature expands the platforms’ livestreaming offering by enabling two users to broadcast their conversation.
The feature is currently being tested with a select group of Instagram users, and is expected to roll out across the world in the next few months.
To use it, you click on an icon at the lower right corner of your live stream that enables you to add people to the stream. From there, you can switch to a split-screen view that shows both you and your broadcast partner. You have an hour to share with your audience, and can add a new live stream partner if the current one drops off.
In a blog post, Instagram wrote:
You can remove your guest and add someone else at any time, or they can also choose to exit on their own. Share your live video to stories when your broadcast has ended, or choose “Discard” and your live video will disappear from the app as usual.
Since introducing live video in November, millions of people have used it to connect with friends and followers in an authentic way. Now, you can have even more fun connecting with people in the moment.
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