A eulogy for the press release
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Dear press releases,
You had a good run. Once, you were all anyone needed to get the word out to journalists about a new product or service. You were the go-to tool for PR pros worldwide.
Times have changed. Newsrooms are shrinking and PR pros must compete fiercely for the attention of journalists. Social media has changed the way audiences learn about brands. Video and visual content have taken over the media world.
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