Social media fueling PR’s recovery — like cupcakes support NYC’s economy

Some economists  think cupcakes have buoyed the economy of New York City. Seriously. And it’s well documented that social media’s growing popularity has sped the recovery of the PR industry. Like cupcakes, social media websites are fun, bite-size, and inexpensive — all very attractive features, PR pro Jenn Riggle blogged . And, like cupcakes, you can’t live on social media alone. While social media offers exciting new ways to reach out to people (particularly Gen Xers and Millennials), p…